Merchandising Resources
By Kim Aubrey-Larcinese

VIVA MODA

Going Givenchy

Viva Moda is offering new P.O.P. materials to showcase its Givenchy frame line. A countercard, one-piece highlighter display, ID plaque, and two-piece window display feature the Givenchy logo and frames in simple black and white. The 11"x15" countercard shows style SGV 546, while other display items can feature your own favorite Givenchy frame. Contact your Viva Moda sales consultant at 877-SEE-MODA for more information.

SàFILO USA

exotictouch

The HANA gemstone eyewear collection is fittingly displayed with its one-of-a-kind new P.O.P. offerings. In addition to the silver abalone display shell (shown here), exotic display choices include natural peacock feathers, sea shells, pearlescent beads, and flower accents. Materials move beyond displays as well—a hard case, a dispensing mat, a signature plaque, and countercards are also included in the P.O.P. materials offered. For details, call 866-216-2469 or E-mail info@hanacollection.com.

HANA COLLECTION

Place orders here

All of Sàfilo USA's styles released through January 2005 are included in the newest Sàfilo Group Corporate Catalog. The 2005 catalog features color-coded sections for each designer and in-house collection in one spiral-bound book. The season's lineup of frames is available in print to select Sàfilo customers and to all at the Website, www.safilonet.com.