WHAT'S NEW - Buyer's Guide
By Kim Aubrey-Larcinese

low vision

CHECK OUT THE VIEW

Vision Technology, Inc., offers those with low vision a new option. The View is a collapsible, battery-powered CCTV with a compact design, as well as a 360-degree horizontal plane and 240-degree vertical plane. To learn more, visit www.visiontechnology.com or call 800-560-7226.

Miscellaneous

PROTECT AND SERVE

Live Eyewear has introduced a line of protective eyewear to be worn over prescription lenses. The EyeArmor line of optical grade safety glasses features scratch resistant anti-fog polycarbonate lenses in three different tints: Smoke, yellow, and clear. Priced to dispensers at $12.50, the ANSI-approved line offers 360-degree protection, adjustable headstrap, and Duracloth storage pouch. Visit www.liveeyewear.com or call 800-834-8563.

Display

RX POLAROID

SPECIALTY DISPLAY

Recently, Specialty Lens Corporation teamed up with Polaroid to introduce a new branded line of polarized lenses, iRx Polaroid. Now, in addition to a wide selection of lens styles, colors, materials, and marketing support, SLC offers the iRx Polaroid display. The display showcases all 12 iRx Polaroid lens colors and serves as a polarized demonstrator. The stand-alone display, which costs $250, includes consumer brochures, dispensing guides, and coupons that cover the cost of the display after dispensing 10 pairs of iRx Polaroid lenses. For more information, call 888-iRx-LENS or visit www.iRxlens.com.

I

Software

I-CONCEPTS OPTICAL

EZ CLIP LOCATOR

I-Concepts Optical, the creator of the Just Match-It sun clip program, has released the EZ Clip Locator CD. The CD helps ECPs turn their computer monitor into a clip measuring device via new Adjust-A-Ruler Technology. By holding a frame over the sun clip image on the screen or printing a fitting page, ECPs can view one of 96 different sun clip shapes from the Just Match-It Collection. For more information on the EZ Clip Locator CD, Adjust-A-Ruler Technology, or the Just Match-It program, call Brian Conrey at 815-609-6635.

SPECTACLE LENSES

KIDS' STUFF

Essilor has introduced LiteStyle Kids IQ lenses, an entry-level polycarbonate AR lens with TD2 coating for superior scratch resistance. AR performance is in excess of 96.5 percent light transmission and contains hydrophobic coating. The single vision power range is +4.00D to -6.00D up to a -2.00 cylinder. The lenses are available from Essilor Laboratories of America as a proprietary brand with a two-year warranty. The lenses are also available with the LiteStyle Kids IQ Replacement Protection option, a special offer that allows for a one-time, no-cost replacement within one year of purchase. For more information visit www.essilorusa.com or call 800-ESSILOR.

ESSILOR LABORATORIES OF AMERICA

CARL ZEISS VISION

INDIVIDUAL OPTIONS

Carl Zeiss Vision has expanded its Gradal Individual customized progressive addition lens family to include several new options. The 1.67 super high index material features thinner and lighter lenses and is available in Gradal Individual design. Carat Advantage AR, the latest coating advancement from Zeiss, is now standard on all Gradal Individual and Short i lenses. Additionally, all Gradal Individual and Short i lenses can now be ordered with tints for outdoor use, including Gray 75 percent, G15/Pioneer Gray-Green 80 percent, or Skylet Road Brown 80 percent. To learn more, call 800-338-2984 or visit the company Website, www.zeiss.com/lenses.

ZEAL OPTICS

A LENS WITH ZEAL

The Southwestern setting of Zeal Optics' offices in Moab, Utah, served as inspiration for its new  proprietary lens color. The ZB13 is described as a sepia-colored lens, blending roses, browns, and oranges to create a lens with contrast, clarity, and optimal light transmission. The lens is offered in all of Zeal Optics' interchangeable eyewear frames. The polarized version sells at a suggested retail price of $99.99 to $130, while the non-polarized lenses start at $79.99. The ZB13 is also available as an Rx lens color option. To learn more, visit www.zealoptics.com or call 888-454-9325.