Ekynox SX Girl (top) and Rydon SX Girl

You Go, Girl
Rudy Project launches RudyGirl

As more and more young girls are becoming involved in sports, they need equipment that can fit them. RudyGirl from Rudy Project takes three of the company's most popular styles—Ekynox SX, Graal SX, and Rydon SX—and creates a new look and fit specifically for the younger female athlete, ages 12 through 21. Rydon SX Girl and Ekynox SX Girl models have adjustable nosepads so that eyelashes don't hit the lenses. The frames also have adjustable temple tips to steer free of hair tangles and toward a slip-free, custom fit. Each style features interchangeable lenses in bi-chromic pink, blue, and 12 other replacement lenses, including Polar 3FX Brown and Grey. The
bi-chromic, in-frame lenses feature a partial laser gradient coating applied to a different color base lens, making it perfect for variable weather. All Rudy lenses come with a replacement lens guarantee for your patients—if they scratch an RPOptic lens, Rudy will replace it for a nominal shipping and handling fee. Ekynox SX Girl and Graal SX Girl wholesale for $67.50, and the Rydon SX Girl is priced at $72.50. For more information, contact Rudy Project at 800-760-2518.

Jaw in black/red and Jaw in white/black

Star-Spangled Style
Morel Cottet introduces UNIONBAY Kids

Building on the contemporary appeal of its tween collection, Morel Cottet has moved its UNIONBAY brand into a new age category, meeting the needs of kids ages four to 11. "The additional category to the UNIONBAY eyewear collection answers the complete product needs covering all categories of youth," says Morel Cottet CEO Thomas Castiglione. Four new styles mix metals and plastic, with polished and matte finishes on square, teardrop, and modified ovals and rectangles in colors such as cream soda, lilac, Wheaties, sky blue, black, and fun gun. All frames feature a UB logo etched in the plastic temple tip, the UNIONBAY insignia at the top of the temple, and spring hinges. Plastics wholesale at $29.95, metals start at $34.95. For more informa

UB620 (top) and UB600

Active Cultures
Silhouette rolls out adidas Performance Kids Sunwear

Active kids want their sunwear to be trendy and functional—just like adults. The new adidas sunwear kids collection from Silhouette combines a highly recognizable adidas design with a comfortable fit and UV protection for children eight through 14 years old. The first style in the collection, Jaw, features a double-snap nose bridge and a quick release hinge to prevent breakage. The color palette came directly from the requests of kids—black, black/red, white/black, red transparent/white, and blue transparent/pale blue. Frames come complete with ClimaCool lenses that allow for ventilation and moisture management. The lenses are also Rxable up to +2.00 or -2.00. The initial style will wholesale at $42.50 and is meant to complement the adidas ophthalmic collections to offer full sight correction and sight protection for kids. P.O.P. includes plexi images, poster, banner, image card, and flyers. For more information,

Spry (top) and Spright

Too Cool for School
Bollé unveils Junior line

In order to meet the needs of junior athletes, Bollé has introduced two sunglass models, Spry and Spright, to its new Junior line for the youth market. The line features lightweight nylon frames with Thermgrip temple tips and polycarbonate lenses with 100 percent UVA and UVB protection. Each frame is offered in three sport colors—Spright in crystal purple, crystal sky blue, and crystal smoke, and Spry in crystal blue fade, shiny black, and liquid silver. The lens for both frames is TNS Gun, a neutral density gray lens with a metallic silver mirror coating. The Spry model is designed for smaller faces with circular lens shapes and the Spright is a larger frame with square lenses. Sunglasses in the Junior line wholesale for $25. Bollé merchandising materials are also available. For more information, contact Bollé at 800-22-BOLLE.