WHAT'S NEW - Merchandising Resources
By Kim Aubrey-Larcinese

LUXOTTICA

arnette attitude

Luxottica Group's Arnette brand of sunwear is being promoted in a new online campaign to heighten brand awareness and increase traffic on the Arnette Website. The campaign features surfer Bruce Irons and includes leading-edge surf and skate content, according to company representatives. Ads will run on Websites for Comedy Central, ESPN, iFilm, MTV, VH1, and Yahoo!, as well as many others. Visit the Arnette Website at www.arnette.com.

SILHOUETTE OPTICAL

JAW DROPPING

Silhouette Optical and adidas Eyewear recently launched a new kids line, Jaw. To support the launch of this new line, Silhouette is offering an 8"x10" or 4"x6" insert, an image card, a banner, and a poster featuring the image shown here. Silhouette customers can get their materials by contacting their adidas Eyewear or Silhouette sales rep or by calling 800-626-8684.

KENMARK OPTICAL

VERY VERA

The Couteur Designs division of the Kenmark Group is offering new P.O.P. displays for the Vera Wang Eyewear collection. Made with white leather, the collection features a 5"x7" picture frame, a single-frame pillow, a plexi logo plaque, a hand mirror, a dispensing pad, and a two-step display. These items are available with a minimum purchase of Vera Wang and Vera Wang Luxe frames. For more information, visit www.kenmarkoptical.com.

LAB-TECH

NEW CATALOG

A new 2005 catalog is being offered by LAB-Tech, Inc. Featuring a new line of fashion tints, an AR stripper, and other optical tools and equipment, the free catalog is available by contacting LAB-Tech customer service. Call 800-822-4343 or E-mail
sales@lab-tech.net.

TRANSITIONS OPTICAL

SMOOTH TRANSITIONS

ECPs featuring Transitions Optical promotional materials in their offices can now update them via the Internet using the Transitions Online Marketing tool. Lifestyle photos are available depicting a range of patients, including kids and seniors, to target the demographics of your office. The images are available to customize free countercards and dispensing mats. To learn more about these tools, call 800-848-1506 or visit www.transitions.com.

GET A FRESH LOOK

CIBA Vision has teamed up with Avon's mark line of beauty products to offer a special gift with purchase. Customers who purchase two or more boxes of FreshLook contact lenses can get a custom collection of four eye shadows as well as a makeup guide packaged in a tweed wristlet that can carry both the eye shadows and the lenses. The program, which is supported by in-office and direct-to-consumer marketing, runs through the end of the year. To learn more about the promotion and to download the mail-in certificate for this free gift, visit www.fresh-lookcontacts.com.

CLEARVISION

CLEARLY FOR KIDS

As part of its back-to-school program, ClearVision Optical is offering free gifts with a purchase from several of its kids' lines. A purchase from the Op Kids or Izod Kids collection gets kids a free flying disc featuring the Op or Izod logo, while a Jessica McClintock Eyewear for Girls purchase earns young patients a free Jessica McClintock journal notebook. ECPs can get in on the fun by promoting these giveaways with coordinating P.O.P. materials, such as a flying disc mobile or a journal notebook countercard. Plus, dispensers who participate in the back-to-school program before Oct. 25 will be eligible for discounts and gift packages. For more details, call 800-645-3733.

VIVA INTERNATIONAL GROUP

 RHINO TO GO

Viva International Group has fun new point-of-purchase materials available for its ecko unltd. kids line of frames. The "Rhino to Go" kit features a two-piece merchandising kit, a 6-inch tall red rhino statue, and a 3-inch tall gray rhino stress ball. The full kit is packaged in a box that doubles as a coloring book for kids. For more information, visit www.vivagroup.com or call 800-345-VIVA.