merchandising resources

Fantom Promotion

Amy Spiezio

Fantom Optics has announced a Cash Rewards Program for ECPs to support the launch of its Evolution custom clip line. Slated to run through August 31, the program provides optical professionals the opportunity to earn $10 for every Evolution clip with polarized lenses sold. The Evolution custom clip is designed to attach at the bottom of the frame. The cleaner, sleeker look also features the company's patented Chameleon Tint System™. For additional information about Fantom Optics' line of products, visit www.fantomoptics.com or call 800-404-7910.

FANTOM OPTICS Evolution

Looking Good, Dawg

Zyloware is supporting the launch of the Randy Jackson Eyewear collection with a gift-with-purchase promotion. Retailers will receive a cotton hoodie sweatshirt as their gift with any 12-frame Randy Jackson Eyewear purchase. The 12-frame package also comes with the one-piece display, signature plaque, frameboard identifier, and countercard (four-piece display is optional). With an 18-frame purchase, retailers will receive a genuine leather weekender bag as well as the four-piece display, one-piece display, signature plaque, frameboard identifier, and countercard. Visit www.zyloware.com.

Drivewear DVD

Younger Optics now offers a 60-second looping video for patient waiting rooms and a three-minute Drivewear training video with information on Drivewear® lenses Activated by Transitions®. The first explains the benefits of Drivewear technology at the consumer level, showing and explaining how Drivewear lenses react in real-life situations. The second adds important information about complimentary marketing materials available for practices through Younger Optics. Both videos come in DVD format and are offered at no charge. For more information and technical details, visit the company's website, www.drivewearlens.com.