2008 International Vision Expo West Product Preview

SIGHTSEEING: An Optical Walking Tour Las Vegas

Adopting Healthy Sight Practices

Go beyond simple vision correction to provide patients with the best possible quality of vision now and for years to come

Ask the Labs

Photochromics Panorama

By KARLEN MCLEAN

Bottom Line

D.I.Y. Workbook

By converting patients from older technology, and

Business 101

Healthy Sight Counseling Checklist

News

Mido wrap-up, changes in Transitions’ global group, Essilor to acquire Satisloh, new president at Schneider Optical

Trends Now

Picture This: Lens Trends for 2008/2009

By KARLEN MCLEAN

Continuing Education

The Thin Lens Category

Eyecare by the Numbers

Serving the Hispanic Market

By KARLEN MCLEAN

Low Vision

Summit Addresses Action Steps

By Stephanie K. De Long

FYI

News bites from the industry

Last Word

Advancing Foresight

Tackling the Tough Rx

What’s, why’s, and how’s of some of the toughest lens questions to help you hone your opticianry skills and give patients a WOW visual experience

By KARLEN MCLEAN

Sunwear: That Championship Season

Summer is coming to a close, but sunwear enthusiasm—and sales—can stay golden by playing on active outdoor lifestyle trends

By AMY SPIEZIO

Preventing Spoilage

This OLA-sponsored article explains how a little care can go a long way toward avoiding spoilage and saving hundreds of dollars

By Alex Yoho, ABOM

Frame Introductions

New frame introductions

FYI

News bites from the industry

Last Word

The Case for Antique Eyewear

By ERINN MORGAN

Managing Medications

What ECPs can do to treat and help prevent adverse ocular drug reactions

Merchandising Resources

Driving sales

Lens Tips

Boomers, the Aging Eye, and You

Lines & Launches

Undercover Style

Merchandising Resources

Driving sales

Opening Remarks

Welcome from...

News

Transitions’ 2008 ad campaign, Silmo and Hong Kong Optical Fair previews, Web World

By Tara Rosenzweig

Training Tactics

Diabetes and Vision

Photochromic Profiting and Positioning

5 Steps to successfully selling photochromic lenses

Troubleshooting Tips

Glare Solutions

Presenting Premium Product

Why the time is right for premium products, and how you can communicate their benefits to today's consumer

Tech Talk

UV and Internal Messaging

By KARLEN MCLEAN

UV and Kids

The effects of UV on children, and the role photochromic lenses can play

Vision Plan Insights

Vision care plans are underutilized by the population. These educational and marketing efforts can help patients see the importance of ongoing vision care.