merchandising resources

Tara Rosenzweig

JUST FOR TWEENS

Viva International Group is offering special point-of-purchase materials to accompany the new GUESS by Marciano Tween Collection. With the minimum purchase of 12 GUESS Tween frames, ECPs will receive a GUESS by Marciano iPod 2nd Generation cover and a school organizer, perfect for today's high-tech tweens. Also included with the 12-piece frame order is a P.O.P. display set that features the lifestyle image of the GUESS Tween campaign. For more information, contact Viva International Group at 800-345-VIVA or vivagroup.com.

Passport to Prague

Essilor is running its fourth annual promotion for Varilux, Crizal, and DEFINITY lenses—Clear Choice 2008. Through September 30, ECPs can earn points for every Crizal, Varilux, and DEFINITY order placed. The grand prize is a trip for two to Prague, and there are secondary travel prizes to any location within the continental U.S. In addition, an Office Rewards program allows ECPs to earn points, tracked through stickers and game cards, on every Crizal purchase. Completed cards can be redeemed for award cards that can be used at over four million locations. For more information, visit www.clearchoice2008.com.

Show, Tell, and Sell

Nanofilm is introducing a new program to help patients take better care of their eyeglass lenses and help optical professionals reduce lens remakes, increase customer satisfaction, and increase lens care sales. Nanofilm's new Show, Tell, and Sell program combines three high-performance lens care towelettes with a full-color envelope that emphasizes and demonstrates proper care. ECPs can choose the new Clarity Clean It™ towelettes or the popular Ultra Clarity® towelette. The program includes 200 towelette tri-strips and 200 educational envelopes. To find out more, visit www.nanofilmproducts.com.

Wiley P.O.P.

Wiley X Eyewear is offering two new point-of-purchase brochures: the Healthy Eye brochure informs customers about eye health, and the Wiley X Dry Eye/Post Lasik Procedure brochure addresses common post-surgical problems and how Wiley X's Climate Control Series can help. An eye exam reminder postcard is also available. The materials are free to qualifying Wiley X Eyewear optical professionals. For more information, call 800-776-7842.