Business Builders

Managed Care Conundrum

By Brad Childs

First Person

Five Questions for Marcolin’s Fabrizio Gamerini

News

Silmo and OLA wrap-ups; Chain Link; License Lineup; Perspective with Fred and Mimi Friedfeld

Eye on Accessories

Strands of Style

By Tara Rosenzweig

FYI

News bites from the industry

Last Word

2008 Article Index

Frame Introductions

New frame introductions

Trends Now

Love on the Rocks

By AMY SPIEZIO

Merchandising Resources

Driving sales

Troubleshooting Tips

Common Challenges and Fixes

By KARLEN MCLEAN

Training Tactics

Flex, Mirror, Match

By Valerie Manso

Luxury Redefined

An economy-busting guide to creating first-class service for luxury eyewear sales—and maintaining this business

By ERINN MORGAN

Motivational Eyewear

Classic, first-class designs help keep the luxury market moving

Taking the High Road

How to capture the high-end lens market through personalization

By KARLEN MCLEAN