frame introductions

Amy Spiezio

1 WILEY Style

Wiley X Eyewear recently announced its new-for-2009 polarized eyewear models. The new polarized additions to its Climate Control, Active, and Street Series lines are a logical extension of these fashion-forward, high performance models. The new-for-2009 Climate Control Series models include the Wiley X Jake (style number CCJAK06), featuring a polarized emerald mirror over amber tint lenses with gloss black frames—specially designed to amplify color contrast and deliver high visual definition with distinct colors and crisp acuity in all light conditions for superior vision performance as well as 13 percent light transmission. Also new for 2009 are the Wiley X Blink 558 sunglasses, featuring polarized silver flash lenses with aluminum gloss frames and the popular Wiley X AirRage 698 sunglasses, featuring a new look with polarized blue mirror over universal gray tint lenses and gloss black frames (shown below). For more information, call the firm at 800-776-7842 or visit www.wileyx.com.

2 KENMARK MODEL: Jhane Barnes Eyewear style Subset 7 MATERIAL: Titanium SIZE: 51/18-150 COLORS: Black, gunmetal, and navy MARKET: Men PHONE: 800-627-2898

3 ZYLOWARE
MODEL: Stetson style 252 MATERIAL: Zyl SIZES: 56/19-140, 59/19-145 COLORS: Gray and brown MARKET: Men PHONE: 800-765-3700

4 TURA
MODEL: Lulu Guiness style Annabelle L488 MATERIALS: Acetate and metal SIZE: 55/18-135 COLORS: Black, demi amber, and clear navy MARKET: Women PHONE: 800-242-8872

5 BRING ON THE NOYZ

Rudy Project is bringing a new style, The Noyz, to athletes at all levels in 2009. The Noyz is a new sport model that delivers performance beyond expectations, both on and off the field of play. Notes Paul Craig, president and cofounder of Rudy Project North America: "What I love about the Noyz is the perfect versatility of the design and lens selection, making it not only able to perform in all sports, but perform at the highest level in all sports." This wraparound sunglass incorporates all of Rudy Project's core features for unsurpassed protection, superior optical ratings, and unbelievable comfort: ultra-light Grilamid chassis, QuickChange interchangeable lenses, new co-injected ErgoIV fully adjustable nosepiece, and 360° adjustable temple tips in hypoallergenic Megol. The Noyz is also prescription-ready, either with easy-in-easy-out patented RX insert, or direct, with the revolutionary ImpactRX FreeForm TEK program powered by Eyepoint digital freeform technology for the most precise RX available. For more information, visit www.rudyprojectusa.com.

6 CHARMANT

MODEL: Lacoste style 12643
MATERIAL: Zyl
SIZE: 56/18-135
COLORS: Black/white, white/black, red/white, and tortoise
MARKET: Women
PHONE: 800-645-2121

7 ASPEX EYEWEAR

MODEL: Pentax styles P9976, P9977, P9978
MATERIAL: Titanium
SIZES: P9976: 51/18-140; P9977: 53/17-140; P9978: 55/17-140
COLORS: Black, blue, and brown
MARKET: Men
PHONE: 800-277-3979

8 BEST IMAGE OPTICAL

MODEL: Plume Paris style Seren
MATERIALS: Metal and plastic
SIZE: 50/17-135
COLORS: Matte bronze/hunter, matte brown/copper, and matte wine/black
MARKET: Women
PHONE: 800-688-7661