last word

2008 Article Index

ACCESSORIES

Eye on Accessories: Reader Go-Round, Sept., p. 126
Accessories: Measuring Up & Cashing In, Oct., p. 68
Eye on Accessories: Strands of Style, Dec., p. 38

BUSINESS MANAGEMENT

Hot Topic: Franchising, Jan., p. 48
Last Word: Spending Trends, Jan., p. 72
Tech Tracker: Selecting Office Software, Feb., p. 62
Business 101: Assessing Financial Needs, Feb., p. 38
Last Word: Small Business Goes Big, Feb., p. 96
Business 101: Franchising Tips, March, p. 49
Last Word: Improving Margins with Data, March, p. 128
Hot Topic: Selecting a New Location, April, p. 65
The Staffing Doctor: Hiring Horrors, April, p. 45
Hot Topic: The Incentives Fight, May, p. 46
Here's the Plan: Promoting PALs, May, p. 50
The Staffing Doctor: Employee Conflicts and Turnover, May, p. 40
Business 101: Placing and Creating Ads, May, p. 42
Training Tactics: Coaching for Success, May, p. 45
Tech Tracker: Backup Plans, June, p. 56
Hot Topic: Succession Planning, July, p. 48
The Staffing Doctor: Smart Interview Questions, July, p. 44
Hot Topic: When Disaster Strikes, Sept., p. 74
Crunching Numbers, Sept., p. 80
Training Tactics: Handling the Irate Customer, Sept., p. 50
The Staffing Doctor: Asking Critical Questions, Sept., p. 52
Business Builders: Retail DNA, Sept., p. 71
Compensation Nation, Oct., p. 44
Step-by-Step: How to Bring in a New Lens, Oct., p. 52
Adopting Healthy Sight Practices, Special Edition, p. 36
Bottom Line: D.I.Y. Workbook, Special Edition, p. 17
Business 101: Healthy Sight Counseling Checklist, Special Edition, p. 20
Growing ECPs through Education, Sept., p. 84
Hot Topic: Challenges and Opportunities, Nov., p. 46
The Staffing Doctor: Conducting Exit Interviews, Nov., p. 40
Training Tactics: Flex, Mirror, Match, Dec., p. 39
Business Builders: Managed Care Conundrum, Dec., p. 40

CHILDREN

Fun and Fitting Kids' Frames, June, p. 44
Mighty Eyewear: Dispensing Poly and Trivex to Kids, June, p. 50
Lab Challenges in Children's Eyewear, June, p. 60
Marketing Matters: Targeting Kids of Different Ages, June, p. 40
Last Word: Great Ways to Reach Kids, June, p. 80
UV and Kids, Special Edition, p. 46

CONTACT LENSES

Training Tactics: CL Handoff Techniques, April, p. 46
Close Up on Contacts: Talking Points, Sept., p. 60

CONTINUING EDUCATION

The Value of Value AR, February
The Best Employees: How to Hire and Keep Them, May
Your Managed Care Plan, July
The Thin Lens Category, Aug.
Photochromic Perspective: Eye Health & Practice Growth, Sept.

EDITOR'S LETTER

What's in Store, Jan., p. 16
Sales Killers, Feb., p. 16
Pre-View, March, p. 28
Don't Drop the Ball, April, p. 24
Marketing in a Down Economy, May, p. 20
10 Going on…, June, p. 22
The Next Generation, July, p. 16
E is for…, Aug., p. 18
The Dangers of Downsizing, Sept., p. 20
The Shrinking Pool, Oct., p. 18
Surviving the Slowdown, Nov., p. 16
Rip Van…, Dec., p. 12

EQUIPMENT

Technology Tracker: Secrets to Buying Finishing and Lane Equipment, April, p. 92
Technology Tracker: Five Ways Try-On Systems Can Increase Your Business, July, p. 66
Eye on Equipment: From Scratch: In-Office Finishing Costs, Sept., p. 56
Technology Tracker: Staying with the Curve, Nov., p. 60

FRAMES AND FASHION

Style Sheet: Lifelong Consumers, Jan., p. 54
Trend Sheet: Limited Editions, Jan., p36
Bursting into Spring, April, p. 86
Pretty as a Picture, April, p. 106
Behind the Lines: Karl Lagerfeld: A View from the Top, April, p. 104
Designers' Notebook: Global Inspiration, April, p. 116
Trends Now: Hello, Yellow, June, p. 42
Last Word: The Case for Antique Eyewear, Aug., p. 88
Play It Again, Glam, Sept., p. 128
Designers' Notebook: Moving Music, Sept., p. 134
Valuable Frame Advice, Oct., p. 57
Fall's Elegant Hues, Oct., p. 63
Last Word: Women's Politics in Sight, Oct., p. 88
Made to Move, Nov., p. 52
Trends Now: Love on the Rocks, Dec., p. 34
Motivational Eyewear, Dec., p. 42

LABS AND TROUBLESHOOTING

Ask the Labs: Number and Demos, Jan., p.34
Troubleshooting Tips: Tapping Wraps, Feb., p. 33
Troubleshooting Tips: Polarized Lenses in Rimless Eyewear, March, p. 51
Exceptional Eyewear, April, p. 72
Ask the Labs, April, p. 43
Fix and Fit: Buffing in Office, April, p. 57
Ask the Labs: PAL Sales and Styles, May, p. 36
Troubleshooting Tips: AR Spoilage Solutions, June, p. 38
Troubleshooting Tips: Super AR, Part II, July, p. 37
Preventing Spoilage, Aug., p. 58
Ask the Labs: Photochromics Panorama, Aug., p. 41
Ask the Labs: Sun Effects and Processing Pointers, Sept., p. 48
Troubleshooting Tips: Edger Etiquette, Oct., p. 40
Fix and Fit: Clipping on Shades, Oct., p. 41
Ask the Labs: Outdoor Activities and Toughness, Nov., p. 38
Fix and Fit: Working Behind the Ears, Nov., p. 44
Troubleshooting Tips: Common Challenges and Fixes, Dec., p. 36

LOW VISION AND VISION CARE

Focus on Low Vision: Readers Ask About Devices, Jan., p. 40
Focus on Low Vision: Low Vision Takes Center Stage, April, p. 49
Focus on Low Vision: Effective Color Contrast, May, 38
Focus on Low Vision: Summit Focuses on Low Vision, July, p. 42
Focus on Low Vision: Summit Addresses Action Steps, Aug., p. 42
Focus on Low Vision supplement, Sept. (Low Vision's Pull)
Focus on Low Vision: If Not Now, When? Oct., p. 42
Managing Medications, Special Edition, p. 40
Training Tactics: Diabetes and Vision, Special Edition, p. 16
Troubleshooting Tips: Glare Solutions, Special Edition, p. 22
Focus on Low Vision: Making Low Vision Accessible, Nov., p. 42

MARKETING AND STORE DESIGN

Marketing Matters: Writing Great Ad Headlines, Jan., p. 38
Results Oriented, March, p. 76
Thinking Outside the Box, April, p. 80
Last Word: Designed to Sell, April, p. 144
Social Studies: Online Frame Marketing, May, p. 54
Last Word: Marketing Trends, May, p. 80
Photochromic Demographics, July, p. 52
Marketing Matters: Focusing on Hispanics, July, p. 40
Trends Now: Snapshot of the U.S., July, p. 46
Last Word: Getting the Look, July, p. 88
Store Profile: A Shop of a Different Nature, Sept., p. 98
Vision Plan Insights, Special Edition, p. 50
Eyecare by the Numbers: Serving the Hispanic Market, Special Edition, p. 21

RETAILING/SELLING

Buyer's Forum: Multiple-Pair Families, Jan., p. 56
Hot Topic: Markups, Feb., p. 42
Fore Sale, Feb., p. 48
Trends Now: 7 Retail Directions for 2008, Feb., p. 37
Buyer's Forum: Why Just Sneakers?, Feb., p. 76
Hot Topic: The Danger of No-Fault Warranties, March, p. 54
Sunwear Wardrobing, March, p. 68
Buyer's Forum: Thanks Britney, March, p. 109
Buyer's Forum: Stock Studies, April, p. 102
Buyer's Forum: May's Money Showers, May, p. 63
Buyer's Forum: Make Like the Mouse, June, p. 66
Inventory Management, July, p. 58
Equal Shopper-tunity, July, p. 62
Buyer's Forum: Universal Appeal, July, p. 70
Buyer's Forum: Lens Buyers Checklist, Aug., p. 72
Buyer's Forum: The Sound of Music, Sept., p. 124
Buyer's Forum: Dream Big or Dream On? Oct., p. 72
Presenting Premium Product, Special Edition, p. 28
Photochromic Profiting and Positioning, Special Edition, p. 32
Tech Talk: UV and Internal Messaging, Special Edition, p. 24
Buyer's Forum: Shop(ping) Talk, Nov., p. 68
Last Word: A Fresh Perspective, Nov., p. 80
Luxury Redefined, Dec., p. 54
Buyer's Forum: Inconspicuous Consumption, Dec., p. 59

SPECTACLE LENSES AND TREATMENTS

Boomer Fitting, Jan., p. 42
Everyday Easy: Polarized Lenses, March, p. 62
Trends Now: Sunnyside Up, March, p. 48
Simply Short, April, p. 60
Tackling the Tough Rx, Aug., p. 46
Trends Now: Picture This: Lens Trends for 2008/2009, Aug., p. 30
Free-Form: From Here to Where? Sept., p. 90
Lens Tips: Boomers, the Aging Eye, and You, Special Edition, p. 14
High Times for High-Index, Nov., p. 56
Taking the High Road, Dec., p. 48

SPORTS AND SAFETY

Last Word: Advancing Foresight, Special Edition, p. 56
Sunwear: That Championship Season, Aug., p. 52