merchandising resources

Tara Rosenzweig

A Touch of Whimsy

Kenmark has released whimsical new displays for its Cynthia Rowley eyewear and sunwear collections. The display pieces, which reflect Rowley's creativity and originality, can be used separately or combined for versatility. The new items include a logo block, a standing four-piece display, and a flat four-piece display. Countercards, postcards, and a double-sided poster are also available. The items are complimentary with a minimum purchase of Cynthia Rowley eyewear and sunwear. Visit the website www.kenmarkoptical.com to learn more.

Spinning Multiple Brands

ClearVision is offering a new rotator system for free for a limited time. The four-sided rotator is a compact 16.5 inches wide by 73 inches tall, holds up to 64 frames or sunglasses, and has a storage case in its base. The system includes a selection of removable, magnetic brand logo plaques, letting ECPs display multiple collections at once. Brands included in the rotator marketing package are Izod Eyes, Jessica McClintock, ClearVision, Izod Boys, Op Kids, Jessica McClintock for Girls, and Koodles for Kids. To learn more about how to qualify for the free rotator, contact your ClearVision sales rep or call 800-645-3733.

New Life for LifeRx

Vision-Ease Lens has expanded its LifeRx product offering and rebranded it with a new logo, tagline, and brand icon. The new package includes the tagline "light responsive lenses" and the image of a color-changing chameleon. To support the update, Vision-Ease Lens has developed all new marketing and point-of-purchase materials. ECPs can visit www.vision-ease.com to register and have access to the Vision-Ease Lens Communication Center's (VELcomm) professionals section, where ordering is free.

Shamir Rewards, ReCreated

Shamir is expanding its ReCreating Perfect Vision (RCPV) Rewards Program, first launched in 2002. The new program, which started last month, gives ECPs a wide range of prizes from which to choose plus monthly drawings for additional opportunities to win. The RCPV Rewards Program is open to all eligible ECPs who have enrolled and sell 15 pairs or more of any Shamir progressive within one calendar month. The number of reward points received is based on the Shamir product sold. To find out more or to register, visit www.RCPVRewards.com.