lines and launches

Juicy Jump

Amy Spiezio · Photography by Peter Baker

SAFILO DELIVERS JUICY GIRLS COLLECTION

Safilo USA has launched the Juicy Girls ophthalmic collection with four styles for girls ages seven to 13. Two models are plastic (Julie and See You) and two are plastic/metal combinations (Sunshine and Too Cool). The Juicy brand is popular among women of all ages, so rounding out the eyewear collection to make it available to young girls as well as the older Juicy customer was a logical progression, Safilo representatives note.

The best-selling shapes from the Juicy Couture women's eyewear collection were scaled down to create the Juicy Girls collection. Detailing on the frames includes glitz and embellishments inspired by Juicy Couture jewelry and apparel, and hearts and cherries from the charm bracelets adorn the temples of two styles. In other colorful touches, the Juicy rainbow from the girls T-shirt collection and Juicy crown logo are featured on the other two styles.

Fun colors, inspired by the Juicy Couture Spring 2008 palette, fill the collection, including lavender, pink, khaki, brown, light brown, khaki aqua, and olive crystal. Silhouettes include soft rectangular and modified oval shapes. For more information, call 973-952-2800 or visit www.safilo.com.

Salon Chic

MCGEE PRESENTS SALLY HANSEN EYEWEAR LINE The McGee Group has launched a collection of ophthalmic frames, sunwear, readers, and cases under the Sally Hansen brand name. Sally Hansen is the nail color and nail care market leader and produces innovative, high-quality, head-to-toe problem-solving beauty treatment products. The new designs feature Sally Hansen's signature color palette and target teens and women of all ages. "Fashion and color are important when it comes to eyewear and cosmetics," says Wayne McGee, CEO and president of the McGee Group. "We are taking those elements and creating fashionable eyewear in seasonal colors for women like Sally Hansen does through its products. This is how you develop new categories in eyewear and inspire innovation. It is a natural fit to partner with a brand that has such a strong heritage and popularity at the retail level." For more information, call 800-966-2020.

Summer FUN

OLIVER PEOPLES DEBUTS SUMMER 2008 COLLECTION

The Oliver Peoples Summer 2008 Collection debuted at Vision Expo East. The Sofiane, the summer must-have style of the Oliver Peoples collection, was a particular favorite. The style marks the debut of the new and exclusive trademarked category of eyewear: Suspended Metal, which blends technology and beauty, Oliver Peoples' representatives report. A hand-laid metal wire is encased in two layers of hand-sculpted plastic. The firms' spokespeople note that the technology has been a labor of love for designer Larry Leight, who developed it over several years. The Sofiane aesthetic reads as a feminine, thin plastic frame with a floating metal wire, creating a modern, elegant sunglass. On the ophthalmic side, the Massine was a highlight. The frame is retro in styling, yet modern in design. Its unique construction mixes metal and plastic, creating an ultra lightweight, elegant, and sophisticated style. For more information, call 310-374-5000 or visit the company's website, www.oliverpeoples.com.

Child's PLAY

CLEARVISION INTRODUCES KOODLES COLLECTION Kids are the focus of the new ClearVision Koodles Eyewear collection. The six-piece collection was designed for kids ages six to 11 seeking fresh and fun styling. Each Koodles frame is economically priced. ClearVision Optical president, David Friedfeld, explains, "We put much thought into pricing Koodles because our goal is to keep the consumer cost around $100. With the increasing number of states requiring comprehensive eye exams for children before they enter school, the Koodles Eyewear collection for kids answers an economical need in today's marketplace." There is a line of point-of-purchase and merchandising tools that include a countercard and brand ID materials with the Koodles logo. For more information on the collection, call 800-645-3733.