Ask the Labs

PAL sales and styles

By KARLEN MCLEAN

Ask the Staffing Doctor

Employee Conflicts and Turnover

By Daniel Abramson

Business 101

Placing and Creating Ads

By John Kuraoka

Buyer’s Forum

May’s Money Showers

Buyer’s Guide

Tools of the business

Editor’s Letter

Marketing in a Down Economy

First Person

Five questions with Optical Distribution Corporation’s David Delle Donne

By KARLEN MCLEAN

News

International Vision Expo East recap, The Vision Council’s new identity, Chain Links

Focus on Low Vision

Effective Color Contrast

By Aries Arditi, PhD

FYI

News bites from the industry

Frame Introductions

New frame introductions

Last Word

Marketing Trends

By Tara Rosenzweig

Training Tactics

Coaching for Success

By Valerie Manso

Hot Topic: The Incentives Fight

Drama, smear campaigns, walkouts. No, this isn’t news from Hollywood. It’s what has happened in practices where employee incentives went wrong.

By KARLEN MCLEAN

Here’s the Plan: Promoting PALs

Having a business plan for promoting PALs at your practice makes life—and profit building—easier

Merchandising Resources

Driving sales

Social Studies: Online Frame Marketing

Successful frame marketing has moved beyond a trunk show now and then and into the 24/7 world of the Internet. Have you tapped into social networking to build your sales?

By AMY SPIEZIO

Lines and Launches

What’s new for buyers

Continuing Education

The Best Employees: How to Hire and Keep Them