lines and launches

lucky You

Amy Spiezio

Photography by Peter Baker

REM ROLLS OUT LUCKY BRAND EYEWEAR

Rooted in rock 'n' roll with a signature sense of humor, Lucky Brand Spectacles is now available through REM Eyewear. Lucky Brand Spectacles is a complete collection of retro eyewear for men and women. The line consists of 18 ophthalmic frames and 12 sunglass styles featuring authentic vintage details and silhouettes with a modern twist and treatments such as filigreed metal plaques and coining details. The Lucky Brand Spectacles collection features iconic Lucky Brand Jeans symbols, most significantly the four-leaf clover which appears on every temple tip in the collection. Peace signs are also abundant, as on the Harmony frame, which features a peace sign inspired by a Lucky Brand Jeans mood ring. "Lucky Brand is one of the coolest brands on the planet. It has a distinct design point of view that translates exceedingly well to eyewear," says Mike Hundert, president and CEO, REM Eyewear. For additional information on Lucky Brand Spectacles, visit www.luckybrandeyewear.com.

BIG IDEAS A&A LANDS XXL SUN LINE A&A unveils the XXL sun line with four styles: the Cowboy, Devil Ray, Dolphin, and the Nugget. Each style is available in CR39 UV400 lenses or UV400 polarized lenses. XXL SUN™ satisfies needs of the fit-challenged male consumer. Each pair was designed for great fit, enhanced comfort, longer temples, ample head space, and style versatility. Classic metals and sporty plastics are highlights of the collection. Details such as rubber temple tips ensure comfort and stay-put performance. "XXL SUN is such a natural extension for the XXL line," says Rodney Hayes, A&A Optical's executive vice president. "It is true to the spirit of XXL providing fit, comfort, selection, and, with both CR39 UV400 lenses and polarized UV400 lenses available in all models, versatility. Styling and function are not sacrificed for antiquated optical limits, while the needs of eyecare professionals are conveniently answered as well. Style-aware, fit-challenged, males and their eyecare professionals find their home in XXL SUN." Visit www.aaopticalco.com.

Fit to Print

MARCHON UNVEILS PUCCI LINE Created by Italian Marchese Emilio Pucci in the late 1940s, the Pucci brand is synonymous with bold, brightly colored, and powerful patterns. Pucci currently produces a range of products through the Pucci Collection, including eveningwear, ready-to-wear, swimwear, accessories, shoes, and beauty products for women; and joining this lineup is the Emilio Pucci Eyewear collection from Marchon. The collection includes ophthalmic and sunwear styles in colors that are inspired by the natural landscapes and exotic culture of the Mediterranean. The iconic Pucci patterns boldly run down temples or subtly peek from inside frames, providing a variety of style options. Marchon chief executive officer, Al Berg notes, "The collection will offer both sunglasses and optical frames that truly exemplify the legendary Pucci prints, designs, and colors that have become a trademark of the brand." For more information, call Marchon at 800-643-1300.

ARTISTIC FRAMES

OOH LA-LA DE PARIS LAUNCHES LOUVRE COLLECTION

A new line of sunwear from ooh la-la de Paris blends sporty American style with chic French fashion. The Louvre collection features a mix of excitement and practicality, note designers and owners Raul Arencibia, OD, and Jeff Northcutt, OD. "The colors we choose for our frames are unique and outgoing but not over the top. As optometrists designing eyewear, we realize that no matter how beautiful or uniquely colored the frame, it has to be wearable. We follow the European trends very closely from season to season and are finding that boring rimless and three-piece mounts are being superseded by more vivacious color zyl laminates," Arencibia says. "We create a lot of laminates. This seems to soften a traditionally daring color such as red or green." In addition, each frame comes with its own ooh la-la de Paris case and micro fiber cleaning cloth. The line also offers sales support in the form of P.O.P.—such as posters, mirrors, and frame displays with the ooh la-la de Paris logo, all of which are subject to quantities of frames ordered. For special patients, an ooh la-la de Paris women's purse gift set with matching case and micro fiber cleaning cloth is also available. For more information, contact the firm at 800-611-5060 or visit www.oohlaladeparis.com.