merchandising resources

Karlen McLean and Tara Rosenzweig

SELL SUN, WIN FUN

Vision-Ease Lens is promoting "Sell Sun, Win Fun," a program offering ECPs monthly prizes for selling Coppertone polarized lenses through June 30. ECPs will receive a scratch-and-earn card for every pair of Coppertone polarized lenses sold, earning up to $20 instantly. A secret code, verifiable on www.visionease.com, provides a chance to win summer recreation prizes, including a Sunfish sailboat, a Yamaha WaveRunner, and a grand prize trip for four to the Bahamas. For more information, visit the website, www.vision-ease.com.

TOWERING Style

Calvin Klein Collection Eyewear has introduced a new P.O.P. display consisting of nine pieces, including towers crafted in contemporary matte silver with clear Lucite shelves. Available in options to display two, four, or eight styles, each tower has the Calvin Klein Collection logo at the top. Additional display pieces include tri-fold, large bi-fold, and small bi-fold counter-cards, a double-sided banner, and two postcard options. For more information, call Marchon at 800-645-1300 or visit www.marchon.com.

STAR POWER Essilor's Varilux and Crizal lenses have launched a marketing campaign that merges fashion and function to communicate the importance of healthy vision. The campaign features actress and the current host of Style Network's "How Do I Look?" Finola Hughes as its spokesperson. Marketing plans include Hughes/Varilux P.O.P. posters and a consumer website, www.mybestaccessory.com, that features fashion advice from Hughes and detailed eye health facts. The new in-office patient education materials can be requested through Essilor sales teams. For more information, contact Essilor at 800-THE-EYES (800-843-3937).

SPLENDID SPAIN

Participating eyecare professionals who purchase HOYALUX® iD™" and HOYALUX® iD LifeStyle™" by Dec. 31, 2008 will be eligible to win prizes, including trips for two to Spain, in Hoya's Splendor of Spain promotion. Some trips awarded will be determined by random drawing, but most will be based on sales performance. For more information, official promotion rules, and a list of prizes, contact your HOYA representative, authorized HOYA distributor, or visit www.hoyasplendor.com.