lines and launches

Getting Active

7EYE, a performance eyewear brand in the motor, optical, marine, and sports channels, unveiled its new Active Lifestyle Collection that expands its presence in the fashion category. The six-model collection features four full-frame wrap sunglasses: two for men, two for women, and two unisex frames. Inside/outside temple patterns and prints, such as the visual of a one hundred dollar bill or a tropical design, enhance the styles. "The Active Lifestyle Collection is the logical extension of the 7EYE brand to a younger, energetic market where the accent is on contemporary styling as interpreted by both the sport and fashion markets," said Bob Hall, CEO of 7EYE. The Active Lifestyle Collection uses the performance technology of premium NXT lenses and the lens options include photochromic 24:7 NXT Contrast, Re-ACT NXT, and SharpView. Visit www.7eye.com.

Computer Views

Gunnar Optiks was founded with the goal of engineering a technologically superior product to combat the effects of digital eye fatigue and CVS. The company has launched digital performance eyewear designed to enhance computer use by relieving the effects that stem from prolonged viewing of computer screens and other digital devices such as PDAs and cell phones. There are several collections: Metallic in ultralight thin pressed aluminum; Catalyst with flexible polymeric temples; and Shere, an ultrawide wraparound format. For more information, call 858-769-2500 or visit www.gunnaroptiks.com.

Star Power

Frame Gallery

Jee Vice Optics, pronounced "G-Vice," has arrived in the United States. Notes Philippe Vergez, Jee Vice's founder and designer, "I want to give with Jee Vice a new way for women to feel their power through their look. I wish to inspire them the desire to love and live their passions, to fully commit themselves and elevate the perception of the contemporary woman." The debut includes a variety of plastic and metal super-size and retro-inspired sun styles for the coming season, along with a new collection of prescription frames. For more information, visit the firm's website at www.jeeviceoptics.com.