merchandising resources

Eye on DIABETES

Transitions has created public education posters to help raise awareness of the impact diabetes can have on healthy sight. Transitions' annual global healthy sight survey found a huge lack of attention among diabetics seeking regular vision care or wearing proper eyewear to manage the visual side effects and eye health risks associated with the disease. Two posters are available: One is geared toward parents of children with diabetes and the other stresses the importance of protecting diabetics' eyes from sun damage. For copies of the posters or more information, contact your Transitions sales representative or call 800-848-1506.

pretty in pink

Lilly Pulitzer and Kenmark have new merchandising materials available for the Lilly Pulitzer eyewear and sunwear collections. The ladies collection includes a logo block, mirror, four-piece display, and dispensing pad and tray with insert. Included in the girls/teen collection is a logo block, mirror, two- to three-piece display, and tray with insert. A Made in Italy plaque and bamboo stand are available for both collections. All pieces incorporate the Lilly Pulitzer color palette and limited edition prints that convey the brand's charm. The items are free with a minimum purchase of Lilly Pulitzer eyewear and sunwear. Visit www.kenmarkoptical.com.

CooperVision TV
	A new CooperVision patient video is available at http://coopervision.tv, the company's online educational resource. The new video, titled "Avaira with Aquaform technology: Contact Lenses Drenched in Comfort," describes the benefits of the two-week silicone hydrogel lenses, which use a low-modulus, naturally wettable material. Patients can view the video in-office or at home.

RODENSTOCK REWARDS

Optical Distribution Corporation, the exclusive U.S. distributor of Rodenstock frame and lens products, has launched the Rodenstock Options program. The program rewards practices for purchasing Rodenstock progressive and task-specific lenses through Eyefinity. Eyecare practitioners will earn 16 points for each pair of eligible Rodenstock products purchased through Eyefinity. For more information about the program and eligible products, or to register, visit www.rodenstockoptions.com.