Articles
Accessories: Measuring Up & Cashing In
Getting the best bottom line by utilizing your selling space to its fullest
By AMY SPIEZIO
Buyer’s forum
Dream Big or Dream On?
Buyer’s Guide
Tools of the business
Editor’s Letter
The Shrinking pool
Compensation Nation
EB’s exclusive 2008 Optician Salary and Fringe Benefits report reveals information on everything from benefits to job responsibilities
By ERINN MORGAN
News
Hong Kong and OLA show previews; Essilor Foundation; Essilor and CZV personnel changes; License Lineup
Fall’s Elegant Hues
This season brings some surprising but refreshing changes to the traditional autumn color palette
Troubleshooting Tips
Edger Etiquette
FYI
News bites from the industry
Frame Introductions
New frame introductions
Step-by-Step: How to Bring in a New Lens
Easier and more effective lens launches can be achieved by following this detailed plan
By KARLEN MCLEAN
Lines & Launches
What’s new for buyers
Valuable frame advice
Five tips for staying strong in a tough economy by tapping into the best in value frames
By AMY SPIEZIO
Continuing Education
Part I: Healthy Sight Counseling and Diabetes
Welcome
What Makes Us a Good Partner?