merchandising resources

Tara Rosenzweig

Barbie's Promise

REM Eyewear's Barbie™ Eyewear collection now carries a one-year unconditional warranty that provides a free replacement if the original pair is lost or broken. Each patient will receive "The Barbie Promise" packet, which includes a special membership card and instructions on how to use the plan. In addition, each Barbie Eyewear frame purchased will receive a special Barbie notebook and pen through Oct. 31, while quantities last. For more information, visit www.remeyewear.com or call 800-423-3023.

VIA SPIGA GIFTS

Zyloware is offering retailers a complimentary ladies fashion wallet with the purchase of any six Via Spiga frames. The satin wallet features a tone-on-tone polka dot print, several pockets for credit cards, etc., with a front snap closure and exterior zippered change purse. A 10-frame Via Spiga purchase entitles retailers to both the wallet and a coordinating women's toiletry case. For more information, contact Zyloware at 800-765-3700 or www.zyloware.com.

3 Sun for All

Luxottica has introduced a new sunwear destination program called Simply Sun. The program features "power brands" such as Ray-Ban, Vogue, and Revo, and promotes high-end display and marketing materials to enhance sun protection awareness among patients and boost sunwear business for ECPs. Included in the Simply Sun package is a training manual, P.O.P. materials (including a banner, brochure holder, and counter cards), ECP educational material, and a consumer brochure. For more information, go to www.luxandme.com or call 800-422-2020.