First Person

Five Questions for...Rudolph Suter of ProFit Optix

Eye On Equipment

All on the Surface

Frame Introductions

New frame releases

FYI

News bits from the industry

News

Marchon Launches 3D Division; ANSI Updates Z80.1 Standards; VEW Gains New Partners

Last Word

Basic Vertical Imbalance

Troubleshooting Tips

Proper Lens Cleaning

Fresh & Frugal

Decorating on a budget? Here are ways to spruce up your store’s design without breaking the bank

By ERINN MORGAN

Trends Now

It’s Only Presybyopia...

Merchandising Resources

Sales drivers and promotions

The Staffing Doctor

Re-engaging Employees

High-Index Tales & Techniques

Skill-building information crucial for serving the millions of U.S. citizens with myopia and hyperopia

By KARLEN MCLEAN, Peter Baker

Lines & Launches

What’s new for buyers

Practice Growth in Non-Growing Times

The opportunity to grow from quality and service standpoints has never been greater. The challenges, however, are greater than ever as well

By TOM BOWEN

Salary Survey

Want to know how your income stacks up to those of other optometrists? Our Optometric Salary Study reveals the details

By Jeannie O