Bottom Line: 2010

A glance at some of what EB’s readers told us about the challenges of the year and their hopes for years to come

By Stephanie K. De Long

First Person

Five Questions for Transitions’ Dave Cole

News

Big Clicks for Virtual Vision Expo, Bright Ideas, Web Watch

Frame Introductions

New frame releases

FYI

News bits from the industry

Silmo Report

New Home, Product: Silmo 2010 Wrap-Up

Fix and Fit

What Are We Telling Our Patients?

Last Word

Story Index 2010

Troubleshooting Tips

Caliper Conundrum

By Bill Harding

Trends Now

Bringing the Outdoors In-Store

Hot Topic: Knocking Out Knockoffs

Does counterfeit eyewear affect your business? You bet. Here’s a rundown of the how and the why

By ERINN MORGAN

Keeping Your Edge

EB’s roundup of edgers that offer attributes and performance to fulfill—and often exceed—in-house lab expectations

By KARLEN MCLEAN

Merchandising Resources

Sales drivers and promotions

Lens Tales Increase Lens Revenues

Sales pros share their secrets about memorable top-dollar sales experiences and how those transactions permanently changed their practices’ way of selling for the better

By KARLEN MCLEAN

Lines & Launches

What’s new for buyers