lines and launches

Amy Spiezio

PREPPY PRESENTATION MARCHON ROLLS OUT LACOSTE COLLECTION

Lacoste unveils its debut collection from new eyewear partner Marchon for the Spring/Summer 2011 season. A symbol of relaxed elegance since 1933, the Lacoste brand is built on its genuine sporting roots and offers a unique and original universe through a wide range of products for men, women, and children. Lacoste maintains 10 worldwide licenses granted to various industrial partners: apparel, footwear, fragrances, leather goods, eyewear, watches, home textiles, belts, mobile phones, and fashion jewelry. In each category, designs are inspired by the brand heritage and authentic sporting roots but find contemporary expression through innovative treatments and fabrications. Vibrant color blocking, strong striping and piping, the brand's classic piqué texture, and a magical magnetic temple tip are the key themes of the first sunwear collection, which takes its cues from the brand's values of relaxed elegance, precision, and effortless fluidity. The sun collection includes elements such as fresh interpretations of the traditional aviator, sporty styles in rich zyl, stripes in complementing tones, and purely modern sleek designs with metal that incorporate the Lacoste croc set against color blocks. INFO: www.LACOSTE.com, marchon.com

Diva Jr.
Eyes Cream Shades Launches Divalicious Collection

Eyes Cream Shades, a leader in quality sunwear for kids and youth, debuts a brand new collection, Divalicious, for teenage girls.

Company representatives note that a huge demand for up-to-the-minute fashion sunwear style that fit those girls ages 13 to 16 inspired the launch of this collection, which will arrive just in time for the holiday season.

Designed exclusively with the young diva in mind, this frame is sized at 53/13-115 and features polycarbonate lenses.

The Divalicious Collection is available in the following colors: watermelon ice, lime ice, and licorice ice.

INFO: eyescreamshades.com

Y not? Y-SPORT BY DAKOTA SMITH DEBUTS

Signature has announced the launch of a new collection: Y-Sport by Dakota Smith. “Unlike any generation before, the Gen Y kid is plugged-in 24/7/365 to an increasing variety of tech toys,” says Jim Sepanek, collection designer. “Multitasking, social media, and community are essential to their lifestyle.” Y-Sport by Dakota Smith is a collection of eyewear designed specifically to address this sensibility, for this generation. Great styling, supported by flexible memory metal and 180-degree spring hinges, give Gen Y kids an advantage both in the classroom and at the skate park. Y-Sport by Dakota Smith fits nicely in any budget. Signature's Y-Sport features P.O.P. materials including a premium skate board that is suitable for display and offered with the purchase of 18 frames. INFO: 800-765-EYES, seye.com

TORTOISE JUNGLE
ROBERT MARC EXPLORES FALL 2010 COLLECTION

Infusing the organized and rhythmic pattern of tortoise shell with new, unexpected colors, The Robert Marc Fall 2010 Collection suggests a romantic journey through a rainforest inspired by exotic jungle plant and animal kingdoms. In the collection, tortoise shell gets recharged with new and exciting primal color interpretations and updated with sleek, lean lines and subtly faceted geometries.

“I've always loved the versatility of tortoise, which has an aura of rich, aristocratic, and restrained beauty that can be worn with anything, smart or casual, while adding a dimension of sophisticated exotic chic,” notes Robert Marc. “Tortoise says beauty, quality, and craftsmanship in a truly luxurious way.”

Women's collection colors include onyx with black tortoise, spotted tortoise, red spotted tortoise, mahogany with spotted tortoise, jungle with jungle tortoise. Men's collection colors include onyx, spotted tortoise, olive havana, dark gray, and military.

INFO: robertmarc.com, 212-675-5215

Big Business
LBI PRESENTS EXTRA 101 COLLECTION

There are extra-large clothing options out there, so why not have extra large glasses? LBI's newest collection, Extra 101, is a no-frills frame for the gentleman who requires an extra-large-size frame, and the collection features sizing for the hard-to-fit big man. Extra 101 is made of durable zyl plastic with spring-hinge temples, a favorable choice for any baby boomer. Extra 101 is available is eye sizes 61/17-150 and 63/17-155, in black and tortoise.

INFO: lbieyewear.com, 800-423-5175