merchandising resources

Cool Views

New countercards and brand imagery for Nike Sunwear shows the sportiest side of the brand. The Moto and Show X1 styles from Marchon were featured in images shot for the Winter 2011 campaign at Mt. Hood, Ore. With two snowboarders, the team hiked the mountain to capture some great shots that show how these Nike suns can play into high-performance sports and easily transition into lifestyle suns. The images are available in countercards and P.O.P. materials.

INFO: 877-467-3639, marchon.com

Get Freeform Certified
Shamir now offers an all-new, updated version of its Freeform Certification program, which provides ECPs the opportunity to learn about the latest innovations and information regarding Freeform technology and Shamir's Freeform products. The new program also provides participants the opportunity to receive rewards depending on program completion level. INFO: 877-514-8330, shamir.com

City Slickers

The new fall Jones New York advertising campaign, which captures the essence of the empowered woman, features styles from the new Jones New York optical collection by REM Eyewear. Shot in New York City's Grand Central station by Annie Leibovitz, the campaign features models Jessica Stam, Missy Rader, Heidi Mount, and Jaquetta Wheeler. A dedicated image from the campaign highlights the brand's frame offerings. INFO: 800-423-3023, jny.com/empowerment

memo: Use Demo

The newly designed, sleek Transitions Optical UV Light Demonstration Unit works to help eyecare professionals demonstrate how Transitions lenses darken in UV light and adapt to changing light conditions. The unit operates on less energy by using light-emitting diode (LED) lights and has a rechargeable battery so it can be placed anywhere in a practice.

ECPs can order the unit for a small fee (demo cards are available free of charge).

INFO: 800-848-1506, or “POS” section of Transitions.com/Pro