merchandising resources

Guiding Right

Building on its efforts to provide essential bilingual tools to ECPs, Transitions Optical has released “What to Expect: Eye Care Communication Guide,” targeted for communicating with Spanish-speaking patients. The guide features a series of cards organized by the common steps of an eyecare appointment. English and Spanish versions of basic words and phrases are listed side-by-side on each card, so ECPs can point to what they want to say and drag their finger to the Spanish words. The guide is designed to be available in appropriate areas of the optical practice, from making an appointment (front desk) to checking out and everything in-between. ECPs can request “What to Expect: Eye Care Communication Guide” by calling Transitions Optical customer service.

INFO: 800-848-1506, ext. 7448; www.Transitions.com

PowerUp Profits

Leading up to the company's product launch in early 2010, Optimus High Definition Optics has created an online profit calculator. Developed by Sam Singleton, OD, the profit calculator accounts for edging equipment investment and stocking Optimus UltraClear&Lite AR lenses. The calculated totals are after the cost of equipment leases, labor, and lenses. One number is the savings over using a wholesale lab and another is for the money Optimus predicts the practice will make by implementing some simple strategies. INFO: www.Optimuslens.com

ESSENTIAL Exhibits

Viva International Group announces the release of new merchandising essentials for CANDIE'S Eyewear. The new display pieces offer a total of six different options that incorporate intricate gold frame detailing together with the brand's iconic pink color. The new P.O.P items include a 24-piece display with a changeable image insert, a four-piece mirrored display, a merchandising kit with quilted risers, a logo plaque, a banner, and a countercard. All merchandising essentials are free with a minimum purchase of CANDIE'S Eyewear.

INFO: 800-345-VIVA; visit vivagroup.com

True Colors

Younger Optics introduces the NuPolar Color Wheel, a new way to demonstrate the benefits of NuPolar polarized lenses to patients. Patients hold the NuPolar Color Wheel to their eyes and rotate the inner wheel to switch among five NuPolar colors. The benefits of each color choice are listed. The free-standing device can work in conjunction with the NuPolar Glare Demonstrator and is available to dispensaries and labs that support NuPolar lenses. Call your Younger Optics lens consultant to order. INFO: 800-877-5367; www.youngeroptics.com