First Person

Five Questions for...Nassau Lens Company’s Maureen Cavanagh

Frame Introductions

New frame releases

FYI

News bits from the industry

Last Word

Lab Humor

News

Transitions CEO Resigns; No Licensure in New Hampshire; C220 Founder Dies

Troubleshooting Tips

Kids’ Fitting Tips

Staffing Doctor

Employee Disengagement

Growing in Non-Growth Times

How optical retailers can just say no to participating in a down economy

By TOM BOWEN

Merchandising Resources

Sales drivers and promotions

Trends Now

Runway Report

Lenses: Safe and Strong

Tried and true tips for managing kids’ visual needs, especially safety

By KARLEN MCLEAN

Lines & Launches

What’s new for buyers

Teens and Frames

Stylish frame options help keep teens in Rx eyewear

By AMY SPIEZIO

Processing Primer

An OLA-sponsored article about what goes into making eyewear in a lab

By Alex Yoho, ABOM

Sweet Idea

How one optical retailer turned a fixer-upper into a delectable business

By ERINN MORGAN

A Look Inside

Three Optical Case Studies Showcase Successful Staffing Strategies for Large and Small offices

A Team effort

Proven strategies for amassing the right workforce

Welcome

How important is having the right ECP practice dispensary staff?

The Customer In Focus

Staffing-Savvy ECPS divulge a few of their Secrets to Success