Ask the Labs

Oldies but Goodies

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Optical E-commerce

Letters

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Close Up On Contacts

Contact Lens Stretching

First Person

Five Questions for...David Johnson of Marchon 3D

Eye On Equipment

Equipment for the Future

Focus: Low Vision

This report on EB’s low vision survey reveals what ECPs have to say about the benefits, and challenges, of adding this specialty to a practice

By Heather Walter

Frame Introductions

New frame releases

FYI

News bits from the industry

News

Parties, Events Planned for VEW; Optometrist Killed; Optical World Gives Back to Special Olympics

How I...

Charging No-Shows (Or Not)

Last Word

The Opticianry Business

Free-Form Facts

An OLA-sponsored article on what goes into creating digitally surfaced free-form lenses

By Alex Yoho, ABOM

Hot Topic: The Price is Right—Or is It?

Why it might be the right time to give your frame pricing strategy a facelift

Part 1: Strategies for Large Practices

Learn the secret retail techniques that propel some large practices into the profit stratosphere

By ALLAN BARKER, O.D., and

Merchandising Resources

Sales drivers and promotions

New Lens Niches

Consider these new lens niches to ramp up your cutting edge dispensary products and profits

Lines & Launches

What’s new for buyers

By AMY SPIEZIO

Part 2: OD Salary Survey

Part two of our report examines how revenues have performed amid a questionable economy and a changing healthcare landscape

By Jeannie O

Store Décor: Expert Advice

Checking in with the pros on the five most common store décor mistakes—and how to avoid them

Personal by Design Fashion Feature

Today's frame designs promote individual expression and creativity

By AMY SPIEZIO

a new way of... SEEING THINGS

What you should know

Your Questions...?