frame introductions

Amy Spiezio

1 VIVA INTERNATIONAL GROUP

MODELS: Rampage styles R 135 and R 137
MATERIALS: Acetate with metal details
SIZES: 50/15-135 (135), 50/16-135
COLORS: Black, tortoise, burgundy (135); black, brown, burgundy
MARKET: Women
INFO: 800-345-VIVA, vivagroup.com

4 LILLY IN BLOOM

It's all about life, love, and Lilly at Kenmark this Fall. The Lilly Pulitzer eyewear collection is undergoing a market expansion and will be available nationwide this year.

Successfully launched in 2008 to select markets, Lilly Pulitzer Eyewear "received a warm reception from our customers, and its success convinced us that there is a need for colorful, feminine frames inspired by this iconic American heritage brand," says Don Howard, president and CEO of the Kenmark Group. "To answer this demand, we have decided to expand the collection's distribution to all of our markets across the United States."

To support this expansion, Kenmark is debuting 11 ladies' ophthalmic models: Abygale, Annie, Darcia, Franci, Greta, Harmon, Josephine, Rorey, Ruby, Sierra, and Winnie; four girls' ophthalmic models: Brie, Carolina, Hayley, and Kacie; and four sunwear styles: Cameron, Gwyneth, Mell, and Pepper. The unmistakably feminine shapes come in an assortment of Lilly Pulitzer's signature colors, and are constructed with European spring hinges and custom Italian laminates. Temples are adorned with limited edition prints, laser-etched patterns, and Lilly Pulitzer logos.

The updated collection is designed for two customer segments: the brand-loyal Lilly Lover who is always thrilled to discover a new way to add Lilly Pulitzer to her life, and the color craver who seeks fun shapes bursting with color and excitement.

"Lilly Pulitzer is a lifestyle brand that is collected and adored by generations," says Amy Moore, product director at the Kenmark Group. "Working handson with Lilly Pulitzer's prints and signature color palette has allowed us to design a collection of frames for Lilly lovers and color cravers that are fun, colorful, and feminine."

Each ladies' ophthalmic frame comes with a clamshell case featuring a limited edition Lilly Pulitzer print. The girls' ophthalmic frames come with a purse case adorned with a limited edition Lilly Pulitzer print. The sunwear comes with a soft pink zippered case embossed with a Lilly Pulitzer logo. All frames feature a three-year warranty.

INFO: www.kenmarkoptical.com

5. Mixed Media

Lindberg model 2151 is part of the Lindberg Spirit, a rimless line with visible temples. Aesthetics are often regarded as contrary to functionality; however, the Spirit collection uniquely exemplifies a fusion of form and function. The collection includes new temple designs in titanium and combinations of acetate and titanium. Spirit's timeless style radiates discreet refinement and the frames are executed with new temples that have been matched with a number of sophisticated and modern lens shapes.

INFO: lindberg.com

6. GREEN OPTIONS

Design meets sustainability in the Modo Fall/Winter 2010 Collection, which features the introduction of recycled materials for the first time in a Modo collection.

Modo Recycled eyewear incorporates environmental responsibility into its collection, while matching it with the design inspiration. Frames are made with a minimum 95 percent content of recycled materials.

In addition, through its One Frame One Tree project, Modo will plant a tree for every frame sold. Modo also created a system by which consumers can donate their unwanted frames to charities.

Modo Recycled frames feature a flexible, threedimensional temple that provides optimal comfort in matte-finish, metal colors including ruby, mahogany, violet, and olive. The collection includes one men's style, one women's style, and two unisex styles in full-rim and semi-rimless designs.

INFO: modo.com

7. SILVER DOLLAR OPTICAL

MODEL: Portia
MATERIAL: Laminated Zyl
SIZE: 50/15-135
COLORS: Brown (shown), auburn, and black
MARKET: Women
INFO: 800-962-3200, silverdollaroptical.com

8. WALMAN OPTICAL

MODEL: Wildflower style Angelica
MATERIAL: Zyl
SIZE: 51/17-130
COLORS: Cranberry crush, black kiwi, and brown cinnamon
MARKET: Women
INFO: 800-414-7656, walman.com

9. Life Lines

Safilo's latest project, "Frames of Life," is inspired by the Giorgio Armani eyewear collections of the 1980s. These are more than just reproductions of original models. The collection of eyewear maintains a strong identity linked to how it is manufactured; and now, in a modern way, the firm has rediscovered its roots. A new edition of the classic, round optical frames, pure oval style GA 789, is strongly inspired by the 1920s. Temples are characterized by a light tubular plastic decorative trim and a piston hinge. They are available in shades of black/ruthenium, glossy brown/brown, and Havana/matte silver.

INFO: 973-952-2800, Safilo.com

10. VALUE EYEWEAR

MODEL: Vivid Boutique style 5008
MATERIAL: Metal and zyl combination with rhinestones
SIZE: 52/17-135
COLORS: Toffee/cream, burgundy, and black/crystal
MARKET: Women
INFO: 800-631-0188, vivid-eyewear.com

11. Thinking PINK

BCBGMAXAZRIA and ClearVision Optical have partnered to create a cause-related limited edition sunglass style, Dream, to raise funds for Susan G. Komen for the Cure.

About 25 percent of the sales (approximately $25) from each pair of sunglasses sold from September 2010 through August 2011 is being donated to Susan G. Komen for the Cure, with a guaranteed minimum donation of $100,000.

Inside the oversized wine or black sun style is a silk-screened pattern of pink ribbons and inspirational words symbolizing support for breast cancer research and awareness. A pink PVC soft squeeze case with ivory interior and embossed BCBGMAXAZRIA logo is included with purchase.

INFO: 800-645-3733, bcbg.com

12. Material Revolution

Mykita unveils Mylon, a revolutionary new material using a production technique new to the eyewear world. Key characteristics of Mylon are: unlimited possibilities in terms of design and shapes, thermal adaptability, and full adjustability to wearers' features. It is extremely resistant, durable, and lightweight. Mykita utilized Mylon for Gordon, the latest collaboration of Mykita & Romain Kremer for Spring/Summer 2011. First introduced at Paris Fashion Week for Men, Gordon comes in four different colors: Atlantic blue, black, neon yellow, and white.

INFO: 973-669-0063, mykita.com

13. WESCAN

MODEL: Fysh UK style F-3424
MATERIAL: Stainless steel
SIZE: 53/19-135
COLORS: Brown red, purple lavender, black violet, and navy aqua
MARKET: Women
INFO: 800-361-6220, fyshuk.com