Articles
Alternative Thinking
How some ECPs are taking a more holistic approach to their business
By ERINN MORGAN
Ask the Labs
The Perils of PAL Pens
Buyer’s Forum
Making Sun Shine
Buyer’s Guide
Tools of the business
Editor’s Letter
Merchandising Magic
First Person
Five questions for Tura Inc.'s Scott Sennett
EHR Meaningful Use—Beware of the Show Stopper
Using Certified EHR in a meaningful way and successfully attesting that you've done just that online
News
On the Town, License Lineup, Web Watch
Marketing Matters
Drawing New Business to Old City
Eye on Equipment
10 Ways to Market your On-Site Lab
FYI
News bits from the industry
Frame Introductions
New frame releases
Last Word
Who Buys Eyewear Online and Why
Lines and Launches
What's new for buyers
Merchandising Resources
Sales drivers and promotions
Vitamins and Vision
Can selling supplements really help preserve your patients' vision and boost your bottom line?
By ERINN MORGAN
Reflecting on Success
ECPs explain their tried-and-true strategies for increasing AR sales
By SUSAN P. TARRANT
The Shape of Sunwear
Eyeglass designers talk about the latest shapes and the shape of sunwear to come
By AMY SPIEZIO
profiles in 2012
Charmant: Quality Wrapped in Comfort
Marketing: Power of Plano
A step-by-step guide to bumping up your bottom line with plano sunwear
By ERINN MORGAN
Seeing the Light
New lightbulb standards are tap this year. Is your office compliant?
By ERINN MORGAN