merchandising resources

Alicia Isenberg Hoglund

VANTAGE POINT

Transitions Optical, Inc., has launched TransitionsVantage.com in preparation for the May 2012 release of its new Vantage lenses. In addition to providing important product information and suggestions for recommending the lenses to patients, visitors can qualify to receive a Transitions launch kit, which includes valuable patient education and demonstration tools for ECPs. INFO: transitionsvantage.com

ON THE MARK

Viva International Group has released a collection of point-of-purchase materials to accompany the launch of its new Mark Nason eyewear collection. Available P.O.P. includes a two-piece display, countercards, logo plaque, 18-piece tower, and pedestal base.

INFO: 800-345-VIVA, vivagroup.com

WAVE GOODBYE

Bausch + Lomb's newly relaunched GoodbyeReaders.com provides patients with an opportunity to learn about vision correction options as they experience the changes that can occur naturally with age. The site boasts more than 14,000 unique daily visits and includes a fun, interactive game to show visitors how adjusting to nearsightedness and farsightedness can impact their lives. The site also provides patient-friendly information about presbyopia and a variety of vision correction options, and features a “doctor finder” application for patients to search for local ECPs. INFO: goodbyereaders.com

OH, BABY!
	Modo Eyewear debuted new additions to its Baby Phat eyewear collection at Vision Expo East last month. To coincide with the launch, Modo has created a variety of point-of-purchase materials to accompany the line, including two countercards, a poster, a teaser, as well as a plaque (five-piece purchase requirement). INFO: modo.com