Articles
Any Way You Want It
Customization and flexibility are the names of the game now, as in-house finishing equipment takes on a ‘can do’ attitude
By SUSAN P. TARRANT
Ask the Labs
Best Practices
Business 101
Controllable Remakes
Buyer’s Forum
Tune In
Buyer’s Guide
Tools of the business
Editor’s Letter
Redo...a Four-Letter Word
First Person
Five questions for Zeal Optics’
By the Numbers
A Technology Investment Plan
Frame Introductions
New frame releases
FYI
News bits from the industry
Last Word
2012 Story Index
News
Web Watch, License Lineup, On the Town
Trends Now
Timely Tints
Looking to the Future
Lens experts discuss the impact that advancing lens technology has had on the category, and where it is headed in the coming years
By SUSAN P. TARRANT
Frames: Tech Drivers
A hit list of how technology is impacting eyewear from designing to dispensing
Lines and Launches
What’s new for buyers
Merchandising Resources
Sales drivers and promotions
Understanding Prism Part 2: Verifying Prescribed and Unwanted Prism
A back-to-basics look at verifying that lenses don’t include unwanted prism
Turnaround: A Lab Perspective
How ECPs can keep their interactions with labs spinning like a top