merchandising resources

Alicia Hoglund

JV SQUAD

To accompany the latest John Varvatos eyewear collection, REM Eyewear has released coordinating point-of-purchase (P.O.P.) materials that complement the line’s “tough but tailored” aesthetic. Marketing items include a classic logo plaque, display box mirror, and one-piece display, as well as countercards and posters featuring music legends Paul Weller and Miles Kane. There are no minimum purchase requirements.

INFO: remeyewear.com

COOL TOOLS

The Vision Council has launched a new website, inofficeprocessing.com, which discusses the benefits of investing in in-office processing equipment—from simple edging to full surfacing. In addition to a new web series, the site offers access to interactive return-on-investment calculators, equipment providers, and an online, ABO-certified continuing education course, “Lens Processing: How to Control Your Quality, Destiny and Profits.” A downloadable Get Started Kit, complete with a checklist, is also available to help ECPs plan for success.

INFO: inofficeprocessing.com

IN TRAINING

Younger Optics and Transitions Optical, Inc., have teamed up to create a new training and sales brochure to help ECPs and their patients choose the correct everyday and sunwear lenses to fit their specific needs. “More Choices: A Guide to Everyday and Sunwear Lenses” introduces and outlines three everyday lenses—Transitions, Vantage lenses, and XTRActive lenses—as well as Drivewear polarized adaptive and NuPolar polarized sunwear lenses. The brochure is available at no charge. INFO: marketing@youngeroptics.com, youngeroptics.com/marketing

OVER THE RAINBOW

Legacie recently released the Betsey Johnson Rainbow Rave group, which features the fun shapes and vibrant colors for which the line is known. To accompany the new group, Legacie offers coordinating P.O.P. materials including a countercard, mirror, logo plaque, and a three-piece riser.

INFO: legacie.com