Articles
Ask the Labs
Some Like it Hot
Editor's Letter
Change
Catching "Z"s
An inside look at the new wave of tech-savvy, eco-conscious, smart shoppers headed into the dispensary
By ERINN MORGAN
Checking Out the 20-Somethings
A checklist of lenses to offer an age group that won't grow up and can't move out
By KARLEN MCLEAN
News
Sunshine Act, License Lineup
Frame Introductions
New frame releases
FYI
News bits from the industry
Last Word
Frames... Numbers to Know
Trends Now
Everything Goes with Silver
Visionomics
Key Performance Indicators
Frames at Work: Setting Your Board
Controlling your frame inventory can help keep your practice's money out of "jail"
By AMY SPIEZIO
Merchandising Resources
Sales drivers and promotions
Lines and Launches
What’s new for buyers
The Third I
A sojourn inside the über-creative mind—and store design—of one unusual Birmingham optical shop
By ERINN MORGAN
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