lines and launches

Amy Spiezio

The Power of Pretty

LUXOTTICA LAUNCHES COACH COLLECTION

Founded in a New York loft in 1941, Coach began as a family-run workshop of six leather artisans committed to quality and innovation. Since then, Coach has become an iconic luxury brand recognized worldwide for its artisanal leatherware, signature fabrics, and custom hardware.

Coach combines traditional craftsmanship with innovative design to create modern accessories and gifts for women and men, including handbags, women's and men's small leather goods, business cases, weekend and travel accessories, footwear, watches, outerwear, scarves, sunwear, jewelry, fragrance, and related accessories. Now, Coach presents its signature American style in a new line of luxury eyewear and sunwear that expresses the look and identity of the Coach brand. Created in partnership with Luxottica, the collection reaffirms Coach's commitment to quality, craftsmanship, and cutting-edge design, while incorporating innovative techniques and materials.

New designs combine trendy shapes—round, cat-eyed, oversized— with custom-designed acetates and high-definition treatments to create a strong visual identity. The eyewear and sunwear are offered in sophisticated colors, including olive, ivory, pale burgundy, spotted tortoise, and blue, that reflect the brand's accessory color stories. Each style is distinguished by distinctive and elegantly crafted logo detailing using metal inlays, laser-engraving, or novel hardware, such as the Kissing Cs buckle on oversized sunglasses. Other luxurious details include signature charms, custom temple grommets, and the iconic lozenge-shaped logo on every sun style.

The collection is offered in two comprehensive lines, each with a variety of shapes and custom details. In a first for Coach, the second line features an Asian fit, with comfort features including a custom bridge and specialized nosepad arm.

INFO: 800-422-2020, luxottica.com

CRANK IT UP

MARCOLIN TURNS ON DIESEL COLLECTION Diesel Eyewear is back on the market with a new Spring-Summer 2012 sunglasses collection that is the birth of a new collaboration between Marcolin and Diesel. Blending the know-how of sunglasses with the creativity of Diesel, this collection truly speaks the language of the label and gives a bold, iconic rock-and-roll look, defining the vintage of the future. The Diesel Collection can be grouped into five divisions: ■ High-end female frames featuring fashion and trend-setter shapes linked to the Diesel world through colors and detail. ■ High-end male frames featuring truly Diesel DNA with materials such as studs, leather, and scratched metal. ■ Military/work-wear frames, a distinctly Diesel concept in mainly male/unisex styles. ■ Vintage-inspired frames featuring the Diesel logo as a graphic detail and employing the use of sporty colors. ■ Frames dedicated to a younger target consumer, featuring Diesel twists with a wide use of bright color. INFO: 800-527-9265, marcolinusa.com

Start Your Engines

NEW YORK EYE PRESENTS DALE JR. COLLECTION

New York Eye has set its new Dale Jr. brand of eyewear in motion. The brand's namesake inspires loyalty on the racetrack and beyond. George Pyne, former chief operating officer at NASCAR, said, “Dale Jr. is the driver who transcends the sport.”

New York Eye's president, Arthur Jankolovits, also recognizes the popularity of this fan favorite, noting that Dale's followers view him “like a rock star.”

Dale Jr. brand eyewear will reflect the style of this third-generation member of race royalty; rooting its design sensibilities in the groove of its namesake.

The collection will be geared toward the wide fan base of male and female segments, spanning ages of 20 to 60 who identify with the down-to-earth, fun-loving Dale Jr., and who also respect his reputation as the most popular driver on the circuit.

The initial collection will offer 24 styles including stainless steel, titanium, and zyl. These designs answer to the need for a cool look of spirited all-American style with work hard, play hard sensibilities.

Sports enthusiasts will appreciate the fresh aerodynamic contours blending performance and style. Drawing inspiration from Dale Jr.'s well-rounded personality, casual, uncomplicated forms will define the line. Rounding out the collection, each piece will come with a protective brushed aluminum metal case with embossed branding.With a nod to the competitive aspect of Dale Jr. and to set the launch into high gear, New York Eye will be offering an exclusive design, 100 percent cotton, double-branded sport cap with minimum purchase.

In addition, a brushed aluminum nameplate featuring Dale Jr.'s photo, as well as a three piece point-of-purchase display tower, is available.

Other promotional materials, such as, caps, nameplates, case, and display tower will offer both Dale Jr. and JR Nation logos.

INFO: 800-221-6966, newyorkeye.net

Cat People

EASTERN STATES EYEWEAR ROLLS OUT JAGUAR SPIRIT EYEWEAR Eastern States Eyewear has debuted Jaguar Spirit, a new collection under the Jaguar Eyewear umbrella. Jaguar Spirit is marketed to younger, more trend-driven men, building on the audience for the classic Jaguar collection. The collection offers a wide variety of frame styles designed for the young male with metropolitan tastes. Jaguar Spirit consists of nine men's optical styles, including plastic and metal looks that feature attention to design detail. These new looks, however, are more edgy and fashion-forward in a color palette of popular, current hues such as navy, burgundy, and olive. Point-of-purchase materials for the collection include countercards and a multi-piece display. INFO: 800-645-3710, eseyewear.com