merchandising resources

Alicia Hoglund

IN TRAINING

Vision-Ease Lens will host the 2012 Vision-Ease Lens Forum, offering its customers useful tips and educational opportunities to help grow their customer base. The event, to be held August 22 to 26 at Secrets Maroma Beach in Cancun, Mexico, will include sales and marketing training, as well as feature renowned industry speakers and networking opportunities. Vision-Ease customers can qualify to attend through working with their VEL sales representative to set and meet growth goals. INFO: 320-251-8140, vision-ease.com

on the mat

Transitions Optical, Inc., has introduced new point-of-sale materials to help ECPs educate patients on the benefits of Transitions products, including the Life Well Lit dispensing mat, which can be used to show patients how the right eyewear can enhance everyday moments. The mat is available, free of charge, to all Transitions customers.

INFO: 800-848-1506, transitions.com

BONUS POINTS

In time for back-to-school fun, REM Eyewear's Converse Kids and Lucky Kid collections come with the company's exclusive Kid's Promise Guarantee, providing 100 percent unconditional protection against loss or breakage on all frames for one year after purchase.

INFO: 800-423-3023, remeyewear.com

GET ONLINE

ClearVision Optical has released a new online catalog on its professional website, providing ECPs with quick, easy access to the company's current portfolio of collections around the clock. In addition, ECPs can place orders online, making it even more convenient for customers to purchase the latest frame styles with a click of a button.

INFO: 800-645-3733, cvoptical.com