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Tips and Tricks of the Trade
The Economics of Fun
By Alan Cleinman
On the Town, License Lineup, Web Watch
A Survey of Practices Offering Vision Services
By Grace Hewlett
News bits from the industry
Who Buys Eyewear Online...and Why
By KARLEN MCLEAN
New frame releases
Becoming CEO
Strategies for educating parents about the importance of protecting young eyes—and selling sunglasses that suit their needs
By ERINN MORGAN
Examining the science behind sight
By JENEAN CARLTON, ABOC, NCLC
Sales drivers and promotions
What you need to know about the effects of long-term UV exposure, and how you can best protect your patients
By SUSAN P. TARRANT
