Ask the Labs

Getting it Right

Business Building Blocks

The smallest eyewear clients can sometimes be the most complicated. Here, a guide to making it more like child’s play

By Amy Spiezio Photos by Peter Baker

Buyer’s Forum

The Earliest Adapters

Buyer’s Guide

Tools of the business

News

On the Town, Optical APPtitude, Web Watch

Close Up on Contacts

Happy Birthday, Disposables!

Frame Introductions

New frame releases

FYI

News bits from the industry

Inside VEW

Insider Insights

Eye on Equipment

Getting Your Return

Last Word

Marketing Special Sales

Marketing Matters

Staff Training’s New Reality

Kid-Friendly Merchandising

An inside look at what today’s youth wants when it comes to purchases

New Kids on the Block

A look as some inventive kids marketing tools coming into play

By ERINN MORGAN

Lines and Launches

What’s new for buyers

The ABCs of Kids’ Eyecare

An A to Z guide of timeless tips to help you become letter-perfect when dispensing to the younger set

Photochromics and Kids: A Perfect Match

Why—and how—you should be dispensing the lenses to your young patients

Rich Resources

Youth-specific resources to help capture kids’ eyewear sales