frame introductions

Amy Spiezio

1. CHARMANT

MODEL: Charmant Titanium Perfection style CH10768
SIZE: 54/18-140
MATERIAL: Titanium
COLORS: Black, blue, brown, gray
MARKET: Men
INFO: 800-645-2121, charmant.com

Sea Sights

Koali takes its new collection to the ocean, with frames inspired by a coral reef, particularly the anemone. The Coral collection is designed to imitate the waving branches of the anemone. Frame fronts and temples provide volume and movement through triple-layered acetate. With a deliberately visible metal core inside the temple, the frame echoes the structure of a coral reef. The Coral is available in three shapes (two acetate models and one combination frame) and is offered in a palette of four color combinations per model.

INFO: 800-526-8838, morel-france.com

PRE-TEEN SEEN

Lindberg's kids' and teens' frames are light, flexible, and adjustable, so kids hardly feel like they are wearing glasses. The metal frames can withstand the rough and tumble treatment from young wearers and are nickel-free and hypoallergenic. Shown above is new style Lindberg model 1504.

INFO: 800-386-9196, lindberg.com

4. EASTERN STATES EYEWEAR

MODEL: Jaguar Spirit style 33552
SIZE: 55/17-135
MATERIALS: Monel front, plastic temples
COLORS: Navy-brown, black-white, brown-light blue
MARKET: Men
PHONE: 800-645-3710

5. OLIVER GOLDSMITH

MODEL: Oliver Goldsmith Kids style Lord
SIZE: 48/16-125
MATERIAL: Acetate
COLORS: Black jade, fresh mint, jam sandwich, Union Jack
MARKET: Children
INFO: olivergoldsmith.co.uk

6. WESTGROUPE

MODEL: Kliik: Denmark style KL-476
SIZE: 47/16-135
MATERIAL: Acetate
COLORS: Sky, brown, gray, purple
MARKET: Unisex
INFO: 800-361-6220, kliik.com

7. VIVID EYEWEAR

MODEL: Vivid Kids style 131
SIZE: 47/15-130
MATERIAL: Acetate
COLORS: Purple/pink, brown/blue, brown/green
MARKET: Girls
INFO: valueeyewear.com

CITY SLICK
	Inspired by retro, cutting-edge looks from the the fashion-forward citizens on the streets of New York, Paris, and Milan, OWP's newest trendsetting styles include four new models to enhance the current Metropolitan collection. The styles include models 8205, 8202, 8208, and 8202, and are updated classics for men and women in acetates with a warm, earthy fall color palette. INFO: owp.de

Well Advised

Mykita and Bernhard Willhelm's new style, Daisuké, is a sunglass/visor hybrid inspired by the longstanding connection of Bernhard Willhelm to Japan, where the design duo has all their designs produced. Daisuké has a narrow bridge that runs from the top edge of the frame down to the middle of the nose, making the wearer's face almost disappear behind the tinted visor. The black frame and the matching hinges are given a subdued touch to put the visor center-stage and is available with a black, green, or gold/reflective visor. INFO: mykita.com

FRAME INSIGHTS Marchon's Globalization

Fresh takes on favorites and new looks to expand the current market are on tap for Marchon's revamped house collections. From new logos to updated styles and a new take on point-of-purchase materials, Marchon has renewed its house collections under the Global Collections umbrella.

The effort was inspired by a drive to be a one-stop-shop for Marchon's customers. “We realized that our customers can buy brand frames from us, but they had nothing for boutique fashion,” notes Micha Siebenhandl, Marchon's vice president, global house brands.

As a result, the Global Collections brands, including Flexon, Airlock, Autoflex, and MarchonNYC, have been updated with expanded designs reaching out to more fashion-forward consumers.

“This should be seen as a private-label house brand,” Siebenhandl says. “We don't have to follow any fashion instructions. We can do whatever we want, so we did research with our customers. We hired a very experienced product development person to come up with an American boutique fashion line. Now for a reasonable price you have high-end, quality frames.”

This year, 150 new styles will debut in the Global Collections with brighter colors and boundary-pushing styles to tempt a wider demographic group. The expansion is expected to continue into 2013 with the release of an additional 450 new styles.

In addition, the overall look of the promotional materials is changing for Marchon's house brands. New logos were launched in the spring and now Flexon has a new tag line: Keep moving with Flexon.

The P.O.P. takes a new direction as well, notes Siebenhandl. New imagery by a husband and wife photography team, The Rhodes, shows the expanded market for the Global Collections and the materials will be in new formats that offer a departure from traditional point-of-purchase materials.

INFO: marchon.com