Alicia Hoglund

mommy and me

In time for back-to-school shopping, OGI Eyewear has introduced new point-of-purchase materials to accompany its Mommy & Me kids collection. Items include a 42” x 36” cloth banner, a 4” x 6” post card, and a 6” x 8” easel card. Purchase requirements vary per P.O. P. item.

INFO: 888-560-1060; ogiframes.com

CASE CONTEST

A&A Optical introduces the Jalapenos Case Decorating Contest. The new case comes with four permanent pens for decorating purposes. ECPs and consumers who purchase Jalapenos eyewear are invited to post a photo of their designs on Jalapenos Eyewear Facebook page for a chance to win weekly prizes, or the grand prize—an iPod Touch. ECPs who order Jalapenos eyewear will receive a point-of-sale display which includes a contest card, case, and brand logo plaque to market the contest to patients.

INFO: facebook.com/jalapenoseyewear

KOOL KITS

To help ECPs keep their patients healthy and informed, The Vision Council has created a number of free educational materials, including the Kids UV Awareness Activity Kit and the Kids UV Brochure. Featuring stickers and colorful graphics, these informative materials are designed to teach young patients about eye health through a series of fun games and activities. ECPs can download the Kids UV Awareness Activity Kit and order free copies the Kids UV Brochure with Stickers at The Vision Council online store.

INFO: thevisioncouncil.org

Success in the Kids Business

ClearVision Optical has released a comprehensive video series on its website, providing ECPs with winning strategies, statistics, and insights to succeeding in the kids' market. Comprising four videos, the series covers how to create a kid-specific frame board, business strategies and tools for retail success, expert tips and statistics on consumer buying habits, and merchandising strategies and concepts. A supporting white paper will be available for videos two through four, providing more information. INFO: cvoptical.com/kidsbiz