MERCHANDISING RESOURCES

Marketing

Sales drivers and promotions

SO ICONIC

Silhouette has announced that Academy Award-winning actress Cate Blanchett is the new face for its ICON campaign. Shot by the legendary Peter Lindbergh, the campaign features the TITAN MINIMAL ART glasses and sunglasses, which, like Blanchett, are effortlessly stylish, representatives note.

Launched last month, the campaign will appear around the world in selected print and outdoor media and fine optical shops worldwide.

INFO: silhouette.com

ELLE ELITE

Charmant USA has announced the launch of ELLE’s Elite Rewards campaign. The program, which runs from April 1 through June 30, is designed to motivate and reward retailers for purchasing and selling ELLE eyewear. Throughout the duration of the program, registered retailers will earn one point for stock purchases and two points for every Rx purchase, based on net purchases, to qualify for exciting gifts.

There are five reward levels; the higher the level achieved, the better the reward, including a subscription to ELLE magazine, an ELLE luggage set, and an iPad Mini.

INFO: charmant.com/US/ElleContest

PICTURE PERFECT

Safilo USA has launched a new advertising campaign for its popular Polaroid Sunglasses collection. In addition to new imagery for its men’s, women’s, kids’, and SunCovers options, the company has released coordinating in-store merchandising materials to help highlight the latest offerings. Promotional items include countercards, digital brochures, and posters, as well as a new 20-unit Polaroid slim wall display and a tabletop metal polarization tester.

INFO: safilousa.com