LAST WORD

Fun in the Sun(glasses)

Thanks to an ongoing thirst for upscale fashion without the budget-breaking pricetag, sunglasses are a growing choice in personal luxury purchases

MY TREAT

THE REVENUE FROM WOMEN’S SUNGLASS SALES IS ON AN UPSWING, RISING 9% IN 2013, COMPARED TO WOMEN’S APPAREL, WHICH GREW AT A RATE OF 4%, NOTES THE NPD GROUP AND ACCESSORIES MAGAZINE

2014 PROJECTED MARKET SHARE BY CATEGORY

SMALL IS BEAUTIFUL

According to a report from Koncept Analytics…women in 2013 preferred to buy smaller but designer bags, categorized as an affordable luxury and an investment.

Fraser Horn, O.D., member of the AOA’s Sports Vision Section, on developing a culture of sunglasses for parents and children:

“Every time you put on sunscreen, you should be putting on your sun eyewear.”

BLINGS AND THINGS

Are you recommending a sunglass wardrobe? The number-one accessory, jewelry, covers a lot of territory, but might also inspire new directions in your selling.

7 pieces of jewelry every woman should own: