LINES & LAUNCHES

Brand New

The newest sunwear and ophthalmic eyewear collections from around the globe

AHHHH CHOO!

SAFILO PUTS BEST FOOT FORWARD WITH CARRERA BY JIMMY CHOO

Safilo’s Carrera and Jimmy Choo have stepped out with a capsule collection of Carrera by Jimmy Choo sunglasses for men, following the success of the Carrera by Jimmy Choo Women’s capsule collection of sunglasses launched last year. This marks Jimmy Choo’s first foray into the men’s eyewear category, expanding on its existing men’s shoes, bags, and small leather goods.

The collection will blend a range of Carrera models with Jimmy Choo Men’s collection signature touches.

“We were extremely pleased with the success of last year’s partnership and are excited about expanding the world of the Jimmy Choo man with our first sunglasses collection, which we know will result in the creation of an exceptional product,” says Pierre Denis, CEO of Jimmy Choo.

INFO: safilo.com

TO THE MARKET

“The Jimmy Choo Man has an innate confidence and an effortless pronounced masculine style, with a refined feel for detail and a rebellious sense of humor—all qualities that are shared by Carrera,” notes Luisa Delgado, CEO of Safilo Group. “The Carrera by Jimmy Choo collection for men will represent the perfect combination of these elements with the determination and boldness of Carrera.”

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POWER PACKING

REM ROLLS OUT TUMI LITE COLLECTION

REM Eyewear and Tumi have launched the Tumi LITE line, a new lightweight eyewear collection that’s 0.4 ounces—as light as a boarding pass. Offering maximum comfort, high quality, and durability, Tumi LITE meets the demands of on-the-go, yet stylish, travelers.

First-class frames infused with innovation, the collection offers instant style for the first-class traveler with co-injected TR90 temples, stainless steel bridges, and nylon co-injected rubber fronts that bring lightweight style to the forefront.

The Tumi LITE collection ranges from three-piece, rimless frames with stainless steel bridges and bold-colored TR90 double-injection temples, to sleek frames with TR90 co-injected rubber fronts paired with stainless steel temples. Colors include black/gray, brown, gray, olive, smoke, and tortoise.

This cutting-edge collection incorporates the latest technology in materials and manufacturing to create eyewear that is both sophisticated and durable.

INFO: 800-423-3023, remeyewear.com

TO THE MARKET

Show-stopping and durable, the T316 has a sleek and unique design that boasts subtle, luxurious elements. It’s modified square frame shape is crafted from rich acetate and paired with ultra-lightweight stainless steel temples

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{FRAME GALLERY}

ULTIMATE MATERIAL

VIVID ADDS ULTEM TO LINEUP

Vivid is adding a new material to its product offerings, Ultem. The light, comfortable material will be used in the full frames of styles within the 2000 Collection; and will be included in temple designs within other collections.

Ultem, referred to as a “famously overachieving thermoplastic,” is able to sustain high temperatures, is lighter than titanium, and is flexible, hypo-allergenic, and non-corrosive, company representatives note. Currently available in four styles, the colors are selected from a bold and fun palette.

INFO: 973-478-6500 or 800-631-0188

TO THE MARKET

Elliott Friedman, Vivid vice president, says of Ultem: “It’s a hot new material that’s taking off! You couldn’t ask for better qualities in eyewear. We decided to dedicate a collection to this unique and excellent frame material.”

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LACY LOOKS

SAMA LAUNCHES LACE COLLECTION

Sama’s new Lace Collection combines a fashion classic—lace—with modern technology. All cutting is done by computer-controlled, high-density lasers and all lenses have custom colors to harmonize with the metal and plastic specific frame colors. Titanium metal cores are used for the Lace Collection, and all titanium parts are plated with color: shiny gold, shiny silver, antique gold, and antique silver.

INFO: samaeyewear.com

TO THE MARKET

“I was inspired by the ancient handiwork of French hand polishing and the multi-dimensional Japanese Zyl laminated titanium process, with an au courant chic effect, to create this new pattern of stand-out eyewear this season. “ —Sheila Vance, designer, Sama Eyewear

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CALL OF THE WILD

PLAN “B” EYEWEAR PRESENTS STAAG SPECTACLES

Plan “B” Eyewear has announced its new high-end men’s collection, Staag Spectacles.

Staag Spectacles is a collection of 12 models, nine in acetate and three in block and beta titanium. The frames feature seven-barrelled hinges combined with mitred joints, the result of an attention to detail in product design, company representatives note. Color techniques and finishes used in the collection utilize the latest technical advances, highlighting bold orange, blue, and red sitting along with tortoise, demi, and two-toned browns.

INFO: 888-399-7742, alternativeeyes.com

TO THE MARKET

The frames themselves aspire to great things. According to Plan B reps, each style is named after important and influential men in fiction and history.

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BIG KISS

MARCHON EMBRACES NEW VALENTINO GROUP

Marchon’s latest collection for Valentino provides a perfect peck of the style of the season. The acetate sunglasses have a highly recognizable acetate shape that resembles a kiss.

Valentino Kiss has a unique, curvy silhouette underlined by a metal line running along the front in colors including scarlet, rubin, Valentino red, black, black/red, and vintage havana/black. The styles are encrusted with mini-studs to emphasize the Valentino signature Rockstud touch, and the Valentino logo is printed in gold on the temple.

INFO: marchon.com

TO THE MARKET

The new Kiss eyewear collection from Valentino offers an eye-catching silhouette that resembles lips ready to kiss, and is adorned with mini-Rockstuds.