MERCHANDISING RESOURCES

Helpful Tools

Sales drivers and promotions

BACK TO SCHOOL

A&A Optical has launched four new styles in its Pez collection for children, just in time for back-to-school shopping. The styles are Peanut, Popsickle, Catch, and Slide, and offer stylish and classic looks in colored plastics and super-tough metals. Each frame comes with a vibrant-colored eyewear case.

To help showcase the styles, the company is offering a six-piece display for the table, counter, or to provide a prominent display on a shelf. The display is free with an eight-piece order.

Through the end of August, dispensers can receive a free pair of Pez sunglasses with purchase. Other merchandising materials for the Pez collection includes a logo plaque and countercard.

INFO: 800-492-4465, aaopticalco.com

A BETTER VIEW

To help patients better understand the benefits of PhotoViews photochromic lenses, Signet Armorlite is offering ECPs a free demonstrator tool and display kit. It includes a free-standing piece that can be used as a lens display and also can help demonstrate the photochromic properties of the lens. The piece contains educational information about the lenses, including activation and fade times. Two PhotoViews single-vision lenses—one gray and one brown—are included to be displayed on the piece. A light blue, branded cleaning cloth is also included to keep the lenses in the proper condition. The entire kit is enclosed in a dark gray, branded neoprene bag. To receive the kit, eyecare professionals can register at the Signet Armorlite website. PhotoViews can be ordered through their optical lab.

INFO: 800-759-4630, signetarmorlite.com

LEGEND….ARY

Tura’s Legends Collection of retro-inspired frames debuted this spring, putting a fresh new look on some of the company’s iconic and glam designs. The company has released merchandising materials that celebrate the grand designs of the its rich past. The marketing of the collection pays homage to those designs, and the catalogue showcases the inspirational vintage pieces next to the new offerings. Tura is offering a 11x7-inch, bi-fold countercard leveraging the vintage pieces that inspired the design of the new frames.

INFO: 800-242-8872, tura.com