{COOL CLICKS}

CUTTING EDGE CE

Santinelli International now offers an ABO- and COPE-approved online course entitled “In-Office Finishing: Your Untapped Profit Center.”

The one-hour course is presented by Jay Binkowitz, president of GPN, who has 30 years of extensive experience in independent optical retail operations and on-site interactive consulting. Santinelli is offering the course for free to the first 100 participants.

INFO: santinelli.com/CECourse (use free CE code ST - PRMAG14)

SALES-BOOSTING CONTENT

Block Business Group members who use a Shamir-affiliated lab can now receive customized YouTube channels with video content promoting their practice and Shamir lenses. ECPs will be provided with their own personalized YouTube channel created by the video production team at Block. New, customized videos featuring a different Shamir lens design will be uploaded quarterly to each participating practice’s channel.

INFO: blockbg.com/PromotionShamir.aspx

CAMBER INFO CENTRAL

Younger Optics has launched a website to answer questions about its new Camber Lens Technology—a new lens technology that combines complex curves on both surfaces of the lens. The site offers detailed information about how the lens works, an availability list, and a list of labs that are currently offering lenses with Camber Technology. It also explains the benefits to the patient, lab, and the dispensing ECP.

INFO: camberlens.com