LAST WORD

2014 Article Index

BUSINESS MANAGEMENT

Managing Managed Care, Jan., p. 26
Keeping Patients from Straying, Jan., p. 30
Hiring 101, Jan., p. 32
Ten Top Business Trends, Jan., p. 42
Tax Time, Jan., p. 96
Made in the Shade, Feb., p. 32
Wind(mills) of Change, Feb., p. 38
Capture It, March, p. 52
Preventing Theft, March, p. 66
Opening Cold, March, p. 72
Obamacare…Friend or Foe?, March, p. 92
Hiring…Fill or Chill?, April, p. 32
The Cost of Stress, April, p. 104
ICD-10 Myths: Fact or Fiction?, May, p. 38
Profit Picture, May, p. 40
Making Patients Family, May, p. 44
The Five Percent Factor, June, p. 43
OnBoarding, July, p. 28
Tails From the Office, July, p. 48
What’s in Your Back Pocket?, Aug., p. 44
Recalling Profit, Aug., p. 48
American Demographics 2014, Aug., p. 56
Northeast: Picking Up Speed, Aug., p. 58
South: The Reality of Recovery, Aug., p. 62
Midwest: Recovering With Confidence, Aug., p. 66
West: A Positive Outlook, Aug., p. 70
The Economics of Conversion, Sept., p. 48
Tracking Practice Performance, Sept., p. 72
How YOU Doin’?, Oct., p. 32
Saying Goodbye, Saying Hello, Oct., p. 38
Industry Intel, Oct., p. 60
A New O.D.s Dilemma, Nov., p. 40
Worrisome Words, Dec., p. 22
Contacts in Focus, Dec., p. 26
Time Can Be on Your Side, Dec., p. 28
The Medical Model Meets Modern Dispensing, Dec., p. 44
Smart Resolutions, Dec., p. 56

CHILDREN

Kids Tap Into Trends, July, p. 32
Making the Connection, July, p. 38
Boys Will Be Boys, July, p. 42
Child’s Play, July, p. 80
Little Issues, Aug., p.42

EQUIPMENT

Finishing School, Feb., p. 52
Is It Time?, June, p. 50
If I Had a Hammer, June, p. 52
Cutting-Edge Service, Easy Profit, Sept. p. 68
In-House Lab Checklist, Oct., p. 30
A Plan for Success, Nov., p. 66

FIRST PERSON

5 Questions For Laura Angelini, Feb., p. 18
5 Question For Paddy McDermott, June, p. 24
5 Questions For Fabrizio Gamberini, Nov., p. 38
5 Questions for Jan Cory, Dec., p. 20

FRAMES AND FASHION

Bridging the Gap, Jan., p. 28
Fashion With a Side of Function, Jan., p. 52
ArchTECHture Close-up on Clips, Jan., 62
A Whole New Board, Jan., p. 73
Sizing Them Up, Feb., p. 48
In Bloom, March, p. 84
The New BOGO, March, p. 118
Spring Trends Guide, March, p. 122
How the Light Gets In, March, p. 128
Turn of the Screw, April, p. 38
ArchiTECHture Nose Pads, April, p. 70
Selling Frames in a Selfie Universe, June, p. 61
Tilting Tips, Aug., p. 46
The Keepers, Aug., p. 54
The Pitfalls of the Old Frame, Sept., p. 54
In the Mood, Sept., p. 96
Water Workers, Sept., p. 112
Enchantment Under the Sea, Sept., p. 116
What’s Your Angle?, Sept., p. 120
Deep See Fishing, Sept., p. 122
Raising Frames, Oct., p. 28
Five Frame Repair Superlatives, Oct., p. 52
Telling the Best Story, Nov., p. 54
Four for Fall, Nov., p. 60
An Eye for Technology, Dec., p. 36
Frame Trends from Silmo, Dec., p. 50

LOW VISION

Opticians and Low Vision, March, p. 60
Understanding VIPs, Sept., p. 64

MARKETING AND STORE DESIGN

Are You RECording?, April, p. 40
Merchandising by Color, April, p. 60
Rainbow Connection, May, p. 88
The Social Club, June, p. 54
Branding vs. Awareness, July, p. 30
Harnessing the Power of Social Media, July, p. 27
Mars vs. Venus, Sept., p. 74
Reinvent Yourself!, Sept., p. 86
Taking Aim, Sept., p. 102
With a Little Yelp from my Friends, Oct., p. 36
Visual Effects Optical Finds Space, Oct., p. 56
Millenials Matter, Oct., p. 88

RETAIL

Pluses and Minuses of Rural Optical, Jan., 34
It’s Showtime, Jan., p. 36
Who Are You?, Feb., p. 36
Live to Buy or Buy to Live?, Feb., p. 88
City Life, March, p. 56
Winning the Discount Game, March, p. 58
The New Connected World, March, p. 68
Practices Made Perfect, March, p. 116
Tech Is All Around Us, March, p. 160
Putting Glass Into (My) Practice, April, p. 36
The Art of Helpful Expertise, May, p. 46
Your New Reality: Customer Bargaining, May, p. 51
Framing a Sale, May, p. 60
Realistic Remakes, June, p. 46
A Walk in the Clouds, June, p. 72
Social Butterflies, June, p. 104
Bottom Line Value of Training, Aug., p. 50
Don’t Buy Blind, Sept., p. 58
Using the New Retail Tools, Sept. p. 70
Body Language, Sept., p. 94
The Selling Squad, Sept., p. 168
7 Steps to Trunk Show Success, Nov., p. 42
No Cookie-Cutter Approach, Nov., p. 46
(In)Conspicuous Consumption, Nov., p. 48
Naughty or Nice?, Nov., p. 62
Hey Big Spenders, Nov., p. 104
Need-To-Know Retail Trends, Dec., p. 52

SPECTACLE LENSES AND TREATMENTS

Tint Lab Basics, Jan., p. 40
Preventing Scratches, Feb., p. 34
Unraveling the Mystery Behind Google Glass, Feb., p. 40
Tint Know-How, March, p. 62
Working It, March, p. 78
Benefits You Can See, March, p. 98
Glass Half Full, April, p. 30
That’s a Wrap, April, p. 34
Getting in the Game, April, p. 50
Lost the Jargon, May, p. 56
APPlying Lens Education, June, p. 68
Putting Glass in Play, Aug., p. 52
Dispensing Glass, Sept., p. 52
Fixing Fat Lenses, Sept., p. 56
Putting Luxe in the Lens, Sept., p. 62
When Only Thin and Light Will Do, Sept., p. 82
CE: Transitions Optical Family of Products, Sept.
Today’s Special: Presbyopes, Oct., p. 48
A New Kind of Book PAL, Nov., p. 44
AR: When You’re Hot, You’re Hot, Nov., p. 70
Troubleshooting Anisometropia, Dec., p. 30
Looking Forward, Dec., p. 42

SUNWEAR

Sunny Service, Jan., p. 58
Understanding Sunwear Protection, Jan., p. 64
Ladies First: Sun and Sports Eyewear for Women, April, p. 42
Linked In, April, p. 64
Fun in the Sun(glasses), Aug., p. 96
The UV Link, Sept., p. 66

SUPPLEMENTS

New Dispenser, March
Accessories, April
New Dispenser, August
The Business of Blue Light, Oct.