VEE PREVIEW

It’s Show Time

A look at the show specials debuting at Vision Expo East

next month, optical takes center stage at the 2014 International Vision Expo East, to be held at the Javits Center in New York. The show, which runs March 26 to 30, will showcase the latest in frame fashions, lenses, equipment, and accessories as well as cutting-edge medical technology from companies around the world. In addition, attendees can look forward to more than 300 hours of continuing education in addition to a number of product launches, parties, giveaways, celebrity sightings, and other show specials.

To make your show planning easy, we’ve rounded up just a few of the specials and promotions from frame, lenses, equipment, and accessories exhibitors that will be featured at this year’s show, as well as a small subset of the continuing education opportunities taking place throughout the show. Be sure to visit the VEE website for more information and specials, which are added daily.

INFO: visionexpoeast.com

Show Specials

1. A.I.T. INDUSTRIES

Visit the A.I.T. booth to check out the new product lineup and take advantage of a special 3.99 percent financing offer on new instruments and finishing lab equipment.

BOOTH: MS7041

INFO: aitindustries.com

2. BEST IMAGE OPTICAL

Plume Paris style Clamart by Best Image Optical is a stainless steel model offered for stylish women in green stripe, wine stripe, and tangerine stripe.

BOOTH: 3803

INFO: bestimageoptical.com

3. BOLLÉ

The TP9 Skylar is the result of a unique collaboration with international basketball superstar Tony Parker. This limited-edition model features a sleek frame executed in premium metal.

BOOTH: 4309

INFO: bolle.com

4. BRIOT USA/VISIONIX, INC.

The celebration of Briot USA’s 80th anniversary and Visionix’s 20th begins with a new Visionix product launch and special educational segments presented at the company’s new booth.

BOOTH: LP7255

INFO: briot.com/usa

5. CARL ZEISS VISION, INC.

Stop by the booth to learn about the three new Zeiss Officelens progressive lenses and receive information you can give your patients about digital eyestrain.

BOOTH: LP7502

INFO: vision.zeiss.com

6. CLARITI EYEWEAR

Camouflage your eyes with Konishi Style Number KA5747. This spring-hinge frame is a highlight to any wardrobe and will guard from any and all fashion faux pas.

BOOTH: 4234

INFO: claritieyewear.com

7. CLEARVISION OPTICAL

Stop by the booth for new brand and product launches, a special in-booth event, the return of the 3D printing event, shop-worthy specials, and more.

BOOTH: 4421

INFO: cvoptical.com

8. COBURN TECHNOLOGIES

Join Coburn as it celebrates 60 years in the industry with the unveiling of its latest lens innovation, as well as special pricing on all new equipment types and supplies.

BOOTH: LP7519

INFO: coburntechnologies.com

9. COSTA

Visit the Costa Sunglass booth to register to win a free pair of Costa Rx sunglasses, complete with the brand’s proprietary Waypoint digital technology and C-SCAPE progressive lens design. 

BOOTH: 4302

INFO: costadelmar.com

10. ESSILOR OF AMERICA

Stop by the Essilor booth to learn about the Varilux consumer campaign that will launch this spring, and to get product demonstrations for Crizal Prevencia and Xperio UV lenses.

BOOTH: LP7235

INFO: crizal.com, xperiouv.com, varilux.com

11. HILCO

Keep eyeglass lenses safe and scratch-free with Hilco’s new soft slip-in and semi-hard cases that fit most eyewear. The cases are available in two chic pattern collections—Midnight Sky and Pimatex.

BOOTH: 4623

INFO: hilco.com

12. LINDBERG

LINDBERG has added new frames to its popular Acetanium range. Stop by the booth to check out the new styles, including updated colors and sizes.

BOOTH: G510

INFO: lindberg.com

13. LIVE EYEWEAR

Cocoons fit-over sunglasses debuts a new lens option: Polaré Polarized Green Mirror Lenses. Visit the booth to view the brand’s proven polarized amber lens with an all-new emerald green mirror finish.

BOOTH: 4409

INFO: cocoonseyewear.com

14. LUXOTTICA

Visit the new Luxottica booth to check out the latest from the company. Highlights include a Ray-Ban lounge, an educational area for a closer look at the eyewear design and production process, and much more.

BOOTH: 4153

INFO: luxottica.com

15. MARCHON

Created for both men and women, G-Star’s innovative eyewear designs and superior craftsmanship echo the brand’s philosophy, “Just the Product”—functional classics with a luxury edge.

BOOTH: 4653

INFO: marchon.com

16. MARCOLIN

Architectural volumes mix with lean lines to create the latest Balenciaga collection. Combining retro inspirations with futuristic elements, the elegant acetate frames underline the broad, feminine silhouette that contrasts with severe, linear temples bearing the B logo.

BOOTH: TBD

INFO: us.marcolin.com

17. MOREL

ÖGA’s new Talvac concept shows off what ÖGA does best. Stop by the booth to see how the combination of material and color contrasts make Talvac visually striking, masculine, and comfortable.

BOOTH: G458

INFO: morel-france.com

18. OGI

Ogi Eyewear blends sexiness, style, and sophistication using premium materials and original design to create affordable luxury eyewear that embodies expression without words.

BOOTH: G517

INFO: ogieyewear.com

19. OPTEK INTERNATIONAL

Stop by Optek International’s booth and take advantage of special show discounts on Optek Surfacing and Topcon Edging Systems.

BOOTH: LP7227

INFO: optekinternational.com

20. OVVO OPTICS

The MIST collection’s weightless, delicate, and feminine shapes highlight the features of the feminine form. Check out style 2563 (shown) and others at the OVVO booth.

BOOTH: 3875

INFO: ovvooptics.com

21. PRACTICAL SYSTEMS, INC. (PSI)

Attendees will get savings of up to 50 percent on finishing equipment, chemicals, and blocking pads, plus free samples of new PSI Red Blocking pads and 5100 Series economy nitrile gloves.

BOOTH: LP7455

INFO: looktoPSI.com

22. SAFILO

Modeled after Bobbi’s personal frame, style “The Bobbi” acetate optical frame is part of the new Bobbi Brown line of eyewear that uses a three-step approach to help women find the perfect frame.

BOOTH: 3548

INFO: safilo.com

23. SANTINELLI INTERNATIONAL

Special demonstrations of the new all-in-one LE-700 Edging Station, along with various show specials on the company’s new optical tools and supplies line, will be held throughout the show.

BOOTH: LP7321

INFO: santinelli.com

24. SCOJO

Scojo New York presents the gorgeous designs of its newest collections, including Tribeca, Gels, and Sunreaders.

BOOTH: G523

INFO: scojo.com

25. SEIKO OPTICAL PRODUCTS

Visit the Seiko booth to learn about free-form progressive (back-surfaced with wider fields) and single-vision lenses in all popular materials, as well as Seiko Titanium frames in contemporary styles.

BOOTH: LP7303

INFO: seikoeyewear.com

26. SERENGETI

Stop by to check out Brera, which, like the rest of the Serengeti Signature series, has an exquisitely detailed frame, including hinges made with a traditional practice known as lost-wax casting.

BOOTH: 4309

INFO: serengeti-eyewear.com

27. SIGNET ARMORLITE, INC.

Learn about KODAK Unique HD Lenses and KODAK Lens IDS at the Signet Armorlite booth and take a turn spinning the wheel to win a prize.

BOOTH: LP7215

INFO: signetarmorlite.com

28. SMITH OPTICS

Taking a cue from Smith’s recently released Archive Collection for sunwear, the Manning, Quinlan, and Darby’s ultra-thin frame construction, retro-modern look, and authentic vintage Smith logo make the whole package feel right.

BOOTH: 3566

INFO: smithoptics.com

29. SPY

The Maxwell features a round, handmade acetate front with a solid brow and key-hole bridge. Spring-hinged stainless steel temples get tipped off with SPY’s signature acetate temple tip shape.

BOOTH: 3375

INFO: spyoptic.com

30. TRANSITIONS OPTICAL, INC.

Experience new Transitions Signature VII lenses at the booth and enter daily drawings to win a pair of the Transitions everyday lenses of your choice.

BOOTH: LP7115

INFO: transitionspro.com

31. VIVA GROUP INTERNATIONAL

Transform the look of your temples in an instant with Viva’s new Twist Temple Technology, available this spring in select styles from CANDIE’S and RAMPAGE Eyewear.

BOOTH: 3532

INFO: vivagroup.com

32. VIVID EYEWEAR

Vivid Eyewear is excited to unveil its new logo and website for a VIVID 2014. See the new bolder, more beautiful colors and styles at the Vivid booth.

BOOTH: 4221

INFO: vivid-eyewear.com

33. WESTGROUPE

The Fysh Spring Summer collection features floral-, animal-, crochet-, and lace-inspired patterns available in striking, eye-catching color combinations in both metal and acetate.

BOOTH: 3621

INFO: westgroupe.com

34. WILEY X

Come take advantage of Wiley X’s show specials and see the launch of exciting new styles, including expanded colors in the company’s top models as well as more Rx-ready frames.

BOOTH: 4774

INFO: wileyx.com

35. YOUNGER OPTICS

Visit daily to enter to win an Apple iPad Mini. ECPs who have the free NuPolar app on their iPad or Android tablets can receive a $5 Starbucks gift card.

BOOTH: LP7155

INFO: youngeroptics.com