LINES & LAUNCHES

Brand New

The newest sunwear and ophthalmic eyewear collections from around the globe

Classic styles in titanium provide “everything a sunglass should be”

STRONG SUNLIGHT

Charmant Presents Titanium Polarized Sunglass Line

Charmant USA has launched Charmant Titanium Polarized sunglasses. The first six styles will launch this month, and two new rimless styles will be available in February. The sunglass collection is an extension of its flagship collection: Charmant Titanium collection.

“Charmant Titanium Polarized answers a need in the marketplace for sunwear that will meet the demands of active users, offer excellent styling for any occasion, and provide UV protection,” explains Harry Aida, president of Charmant USA. “Its durable, corrosion-resistant, and lightweight titanium frame, coupled with Zeiss’ anti-smudge, anti-static, and water-resistant lenses, truly makes these sunglasses everything a sunglass should be.”

TO THE MARKET

“The new tagline: EVERYTHING A SUNGLASS SHOULD BE encapsulates and perfectly summarizes the features and benefits of this prestigious line,” states Dee Berghuys, director of product and marketing. “We wanted to create sunwear that could provide all-day wearing comfort and a durability toward the elements that only high-quality, pure titanium could provide.” The collection will be supported by in-store merchandising materials including a tower display, a countercard, a polarized tester, and a take-one brochure for consumers.

INFO: charmant.com/us

YOUNG ACHIEVERS

Oakley Brings Quarter Jacket Youth Sunglass Out to Play

At last, kids can be kids when it comes to Oakley. Long a favorite for younger players, athletes with small faces had to wait on deck until they were big enough to fit in adult sizes.

With the Quarter Jacket, launching this month, the play is focused on youth-sized faces. The O Matter frames have interchangeable lenses to optimize performance in any environment and Unobtainium earsocks and nose pads increase grip with perspiration. Lenses feature the optimized peripheral vision and side protection of a 8.75 base curve and a Plutonite lens that filters out 100 percent of UVA/UVB /UVC and harmful blue light up to 400nm. A smaller frame size with zero-pressure, three-point-fit is optimized for youth athletes, company representatives note.

Available in black, white, navy, and red, the frame offers wearers durability and all-day comfort.

Unobtainium earsocks help keep young athletes’ eyewear comfortably in place

TO THE MARKET

Declan Lonergan, Oakley Eyewear brand manager, notes: “Thirty years of history, experience, loyalty and support from the world’s top athletes have led us to creating products for the next generation of Oakley athletes with the introduction of Quarter Jacket. “We want kids to be able to wear what the pros and their heroes are wearing, and do so knowing that they are wearing a product with protection to help them perform at their very best.”

INFO: oakley.com

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TAKE FLIGHT

Serengeti Launches Pilot Collection

The latest collection from Serengeti Eyewear is focused on the friendly skies. The Pilot Collection blends style with comfort as the iconic shapes of aviator eyewear are enhanced to meet the needs of pilots and provide clear vision and a secure, comfortable fit. With technologically advanced lenses and frames crafted from a range of premium materials for light weight, comfort, and durability, all eight members of the Serengeti Pilot collection are constructed with a range of premium materials, including titanium and acetate.

INFO: 800-221-9035, serengeti-eyewear.com

“When designing eyewear for pilots, there’s absolutely no room for error. Every detail of the eight models in this new collection has been carefully vetted for its intended purpose.”

— Dani LaGace, global director of eyewear, Serengeti

GO WITH THE FLOW

Rudy Project Releases Proflow

Years of research and development in laboratories and on racecourses around the world have produced the all-new Proflow from Rudy Project. Flagship to the Rudy Project Concept Collection, these sunglasses have been crafted with the aid of biometric engineers and professional athletes to create harmony between performance, aesthetics, and comfort during any sport activity as well as in everyday life.

INFO: 888-860-7597, rudyproject.com

“The new Proflow is one of the most comfortable sunglass models we’ve ever crafted. Anyone who puts these on will instantly feel the immense amount of work that has gone into making these the perfect sunglasses for any occasion, sport or not.”

— Paul Craig, president and co-founder of R.A.C.E., exclusive distributors of Rudy Project in North America

IT’S ELECTRIC!

Electric Presents Handmade Italian Acetate Sunglasses

Electric announces the release of its Handmade Italian Acetate sunglass collection. The new sunglass collection features premium Mazzucchelli acetate material and lens technology by Carl Zeiss Vision. Previously, Electric manufactured its acetate eye-wear collection in Asia. The new collection focuses on the Italian craftsmanship that is at the pinnacle of sunglass manufacturing.

INFO: 800-958-6556, electricvisual.com

“Bringing our acetate program to Italy has been a key piece in the elevation of our sunglass quality over the last year. The entire line utilizes the finest materials and Italian craftsmanship.”

—Kip Arnette, chief design officer and co-founder, Electric

NEW POINT OF VIEW

’80s Update for Point of View

Turkey-based eyewear designer Vidal Erkohen, founder of RVS by V, and businessman Kaan Ciftci have launched a new premium eyewear collection, Point Of View. Each of 22 retro-inspired styles is available two to four vibrant colors and various lens combinations. The eyewear line has brought an essence of the ’80s into its styles and materials, creating a range of colorful frames named after classic Hollywood movies.

INFO: monocleorder.com

“This was the era we were born in, and that brings back the best memories for me as a designer. The funky colors throughout the collection, as well as the shapes, reflect this time.”

— Vidal Erkohen, designer and co-founder, POV