FRAME INTRODUCTIONS
What’s In?
The latest in frame line extensions
GOING MODZ
Modern Optical International introduces six new styles to its Modz Kids Collection for the 2014 back-to-school season. Styles feature many colorful choices, youthful detailing, and a variety of shapes, including several that align with the retro-inspired styles their parents are wearing. Little girls’ styles include Cartwheel, with dual coloration and dainty petals etched on the temples; the cat-eye style Joyful in zyl; and Playful, with nature-inspired cutouts on the two-toned metal temples. Unisex options include Costume, a super lightweight style made with flex titanium for comfort; Gotcha, a wayfarer shape in double-laminate zyl with laser-engraved temples; and Topple, a rubber-coated unisex frame with CRT spring hinges that delivers maximum durability.
INFO: 800-323-2409, modernoptical.com
START YOUR ENGINES
Oakley, Inc., has unveiled the Scuderia Ferrari Carbon Blade for the Oakley Scuderia Ferrari collection. Revealed by Scuderia Ferrari driver and former Formula 1 World Champion Kimi Räikkönen, the collection was launched at a recent event in Barcelona.
Ryan Calilung, Oakley design engineer, notes, “Carbon fiber is central to the engineering process at Scuderia Ferrari, and we wanted to reflect that passion for excellence and cutting-edge innovation in the Carbon Blade. Carbon fiber has been used before in eyewear, but never in this way. Rather than shaping pieces from flat, rigid plates, we molded the carbon layers into a flexible frame structure, creating a highly engineered solution.”
Each model in the collection carries color highlights in Scuderia Ferrari red and is laser-etched with the Scuderia Ferrari emblem in the corner of the lens. Custom packaging and a custom case make each edition a collectible.
INFO: oakley.com
CHARMANT
Charmant Titanium style 10794 | 52/18-140, 54/18-140 | Nylon semi-rimless, Titanium | Black, Brown, White | Men
INFO: 800-645-2121, charmant.com/us
SPY OPTIC
Style Fore | 62-15-130 | 100% biodegradable Plantate | Matte Black, Woodgrain | Unisex
INFO: spyoptic.com
CLARITI
Konishi KF8346 | 53/17-135 | Flex metal | Matte Gun with Black, Black with Gunmetal | Men
INFO: 800-FRAMES-2, claritieyewear.com
TEST DRIVE
TEST DRIVE IS A SERIES SPOTLIGHTING EYEWEAR PUT TO WORK BY INDIVIDUALS WHOSE VISION MAKES THE DIFFERENCE BETWEEN PLAYING AND WINNING.
This month, Eyecare Business caught up with Bassmaster Elite Series and FLW Tour professional bass angler Casey Ashley from Donalds, SC, who wears Costa’s Corbina style with copper 580G lenses to see more clearly in competition. Costa’s color-enhancing 580 lenses block yellow light from entering the eye, eliminating reflective glare and protecting against harmful UV rays, company representatives note. The technology allows Ashley to see through the water more clearly to spot fish faster, an asset when it comes to weigh-in time at the world’s biggest bass fishing tournaments.
“I was competing in the Bassmaster Elite Series Tournament on Lake Dardanelle in Russellville, AR,” says Ashley. “It was drawing closer to the end of the tournament, and I needed to bring in some fish if I was going to finish strong. With about an hour left in the tournament, I moved over to a deeper bank with an isolated rock—and because I was wearing my Costas with copper 580 lenses, I could see through the muddy water and saw a fish there. I was able to catch that fish (which was more than four pounds) and stayed there to catch more than 20 pounds in 40 minutes in that one area. The sunglasses were a crucial piece of gear for me in that tournament.”
INFO: costadelmar.com
“I’m partially color blind. Colors close to each other on the spectrum—reds, browns, oranges—all look the same to me. When I’m wearing Costa’s copper 580 lenses, it allows enough light in while blocking the yellow light, so I’m able to distinguish between individual colors better. It’s an absolute necessity for me when I’m fishing in murky lakes to be able to make out the different colors under the water. Costa’s copper lenses help me do just that.” — CASEY ASHLEY
A&A OPTICAL
Roxy style ERGEG03000 | 47/15-125 | Plastic | Yellow and Neon; Coral and Translucent Tortoise; Pink and Purple | Girls
INFO: 800-492-4465, aaopticalco.com
OGI EYEWEAR
Seraphin style Ridge | 48/21-135 | Acetate | Blond Tortoise, Dark Tortoise, Amber Tortoise, Blue Fusion | Women
INFO: 888-560-1060, seraphineyewear.com
TURA
Brendel Ornamental collection style 922010 | 52/17-135 | Metal | Black, Teal, Brown | Women
INFO: 800-242-TURA, tura.com