MERCHANDISING RESOURCES

Helpful Tools

Sales drivers and promotions

BACK POCKET

Transitions Optical, Inc., has introduced a bilingual pocket card to help alleviate language barriers when dispensing eyewear or discussing the latest lens technology to patients. Small enough to fold in half and tuck into a pocket, the card allows English-speaking ECPs to easily explain the benefits and features of the new Transitions Signature adaptive lens technologies to their Spanish-speaking patients. Patients can simply point out their preferences for everything from the color of their lenses to additional features, such as anti-reflective coatings or frame considerations. ECPs can request printed copies free of charge through the “My Practice” section of MyMulticulturalToolkit.com.

INFO: transitions.com/pro

BIKER BABES

To complement the new Harley-Davidson Spring 2014 men’s and women’s ophthalmic styles, Marcolin USA/Viva has released new point-of-purchase materials. Promotional items include a branded mirror, logo plaque, five-piece display, and a countercard.

INFO: vivagroup.com

JACK OF ALL SPADES

Safilo recently debuted a new eyewear collection under the Jack Spade brand. To help ECPs promote the line, Safilo has created a number of supporting promotional materials, all of which are accented with the brand’s signature orange color, including a logo plaque, logo mirror, one- and six-piece displays, as well as a 5” × 7” countercard (shown).

INFO: safilo.com

FUN IN THE SUN

REM Eyewear recently debuted new styles for its popular Converse All-Star sun collection for Spring/Summer 2014. The company is offering free promotional materials with the purchase of Converse frames, including a four-piece stackable display and a logo plaque, among others.

INFO: remeyewear.com