ON THE WEB

Color Me Spectacular

VSP Vision Care launches a consumer-facing contest via social media

in honor of Mother’s Day (May 11), VSP Vision Care launched the Revlon “Color Me Spectacular” Mother’s Day Sweepstakes.

Entrants of the contest were asked to “like” the VSP Facebook page, fill out an entry form, and then pin one of the three Revlon-branded images (shown below), which showcased a sampling of the brand’s new frames from the Spring 2014 collection as well as matching nail polishes, to their Pinterest board.

Three lucky winners were announced on Altair’s Facebook page on May 23: Lisa C. of Wilmington, DE; Silvia G. of Auburn, MA; and Mary W. from Orlando, FL.

Each winner received a new pair of Revlon optical frames from the Spring 2014 collection, which is produced and distributed by Altair Eyewear; a voucher for free UNITY Performance Optics lenses; a Revlon nail enamel kit; as well as the quintessential Mother’s Day gift: a bouquet of flowers.

INFO: facebook.com/VSPVisionCare

The Revlon “Color Me Spectacular” Mother’s Day Sweepstakes campaign featured frames from the Revlon Spring 2014 collection including (top to bottom) style RV5031 in cappuccino; RV5029 in navy; and RV5027 in berry

{COOL CLICKS}

SO PURE

ClearVision Optical has released a new video about its PuriTi Titanium collection. Created especially for ECPs, the video can be used in dispensary waiting rooms or shared online.

Through a series of activities, the video showcases the collection’s key features and benefits and discusses the technology and construction of the frames.

ECPs can view the video on ClearVision’s YouTube page and also share it across their social media channels.

INFO: youtube.com/user/ClearVisionOptical

CAMPAIGN TRAIL

MYKITA has unveiled its 2014 campaign, which was created in collaboration with artist and photographer Mark Borthwick and shot on Lanzarote, an island of volcanic origin surrounded by the Atlantic Ocean. ECPs and consumers can get a behind-the-scenes look of the campaign in the making-of film. Both the campaign images and accompanying film can be found on the company’s website.

INFO: mykita.com