ON THE WEB
All Together Now
Overwhelmed with managing your social media marketing? There’s an app for that
establishing an online presence for your business is no longer a luxury; it’s a necessity. And for small businesses, managing multiple channels can quickly become a cumbersome chore.
If this sounds familiar, you’re in luck. A new crop of social media management systems is now available to help streamline the process of managing Twitter, Facebook, YouTube, and the like. Using an intuitive centralized dashboard, popular platforms such as HootSuite (hootsuite.com), Shoutlet (shoutlet.com), Sprout Social (sproutsocial.com), and Direct Message Lab (directmessagelab.com) help clients grow their audience, increase brand awareness, maximize marketing across multiple social media platforms, measure and analyze interaction and engagement, and plan and execute social content for maximum exposure. Most platforms offer free trials and affordable paid subscription plans.
Attending VEE?
If you’re planning on traveling to New York for the International Vision Expo (March 26 to 30 at the Javits Center), don’t wait until the last minute to plan your trip! Attendees can use the My Show Planner system on the VEE website to search and bookmark exhibitors, discover show specials and new products, explore the floor plan, create a personal show agenda, email exhibitors directly, and load appointments in Outlook. Then, plan the rest of your day with the My Events calendar feature.
And be sure to download the Vision Expo Mobile app to your smartphone or digital device to keep all Expo information at your fingertips.
INFO: visionexpoeast.com
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SO SNEEZE-Y
Spring is almost here, and with it comes allergy season. Once again, Johnson & Johnson Vision Care is offering a complimentary educational brochure, “Eye Health and Allergies,” filled with useful information on how eye allergies occur, common signs and symptoms, treatment options, and advice about eye allergies and contact lenses. Digital copies can be downloaded from the Patient Education section of the ACUVUE website. Bulk printed copies are also available upon request.
INFO: ACUVUEProfessional.com, eyeallergybrochure@rprny.com
NEW LOOK
Vision Source has debuted a redesigned website that is compatible with all browsers, tablets, and mobile devices. New features aim to provide visitors with an exceptional user experience through a user-friendly design and informative materials, including an improved doctor locator, access to Vision Source gear, job listings, an exclusive member marketplace, member and vendor testimonials, and educational content through blogs and articles.
INFO: visionsource.com
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